Purpose of the Survey The purpose of the research project is to determine the relationship of organizational culture, structure, and leadership style towards CI attitude and CI use of Malaysian manufacturers. Empirical results of this research on this particular combination of topics will serve as guidelines for preparation for CI in Malaysia.
What is Competitive Intelligence (CI)? “Competitive Intelligence is the total knowledge a company possesses about the environment in which it competes. It is synthesized from the vast amount of bits and pieces of external information bombarding the firm every day. It paints a whole picture of the present and future competitive arena of management decisions.’’
Completing the Questionnaire This survey is intended to be filled in by marketing manager or the manager’s official representative. The survey will take approximately 20 minutes to complete. If you have any queries regarding this survey, please feel free to contact Mr John Hii at 016-3986743 or on [email protected]
Confidentiality We respect confidentiality of each respondent. All respondents and companies will be kept anonymous. No information concerning specific responses being made public without your consent. Data collected will be analysed to produce aggregate statistics only.
Thank you very much for your time and support. Please start with the survey now by clicking on the Next button below.
Each question contains four descriptions of organizations. Please assign all 100 marks differently among the four descriptions of each question depending on how similar the description is to your own organization. None of the descriptions is any better than the other; they are just different. For example; if statement A seems very similar to mine, B seem somewhat similar, C and D are not similar at all, I might give 70 points to A and the remaining 30 points to B.
Kind of Organization My organization is a very personal place. It is like an extended family. People seem to share a lot of themselves. My organization is a very dynamic and entrepreneurial place. People are willing to stick their necks out and take risks. My organization is a very formalized and structural place. Established procedures generally govern what people do. My organization is a very production oriented. A major concern is with getting the job done, without much personal involvement.
Leadership The head of my organization is generally considered to be a mentor, a sage or a father or mother figure. The head of my organization is generally considered to be an entrepreneur, an innovator or a risk taker. The head of my organization is generally considered to be a coordinator, an organizer or an administrator. The head of my organization is generally considered to be a producer, a technician or a hard driver.
What hold the organization together? The glue that holds my organization together is loyalty and tradition. Commitment to this firm runs high. The glue that holds my organization together is the commitment to innovation and development. The glue that holds my organization together is the formal rules and policies. Maintaining a smooth-running institution is important here. The glue that holds my organization together is the emphasis on tasks and goal accomplishment. A production orientation is commonly shared.
What is important? My organization emphasizes human resources. High cohesion and morale in the firm are important. My organization emphasizes growth and acquiring new resources. Readiness to meet new challenges is important. The head of my organization is generally considered to be a coordinator, an organizer or an administrator. The head of my organization is generally considered to be a producer, a technician or a hard driver.
Please indicate your level of agreement with the following statements regarding your perception of the your superior in your organization.
My superior would do anything to achieve the unit’s goals even if it involved
Please indicate your level of agreement with the following statements regarding your perception of the centralization of decision making and formalization of operational procedures in your organization.
Please indicate your level of agreement with the following statements regarding your organization’s attitude towards CI.
Please indicate your level of agreement with the following statements regarding your comment on the outcomes of CI with which your company have been involved.
Please indicate your level of agreement with the following statements regarding how the use of CI has contributed to your organization.
Please indicate your level of agreement with the following statements regarding the quality of CI.
Highest level of education:
Year(s) of working experience:
Year(s) working for this organization:
Which industry best describe your main business?
What is the total number of employees in your organization?
Total annual turnover in 2006 (RM'000).
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