Hello,
We are a group of Marketing Research students from the Singapore Management University asking for your help in a study to find out the key factors that determine the ultimate satisfaction of women in purchasing of luxury lingerie in boutiques. Your contributions will provide valuable assistance in evaluating the areas of improvement that can be made by these luxury lingerie boutiques. Note that this survey is only for women.
The survey will take about 15 minutes of your time. We would appreciate greatly some of your time to participate in this survey.
Should you have any questions or comments about this study, we would be happy to hear from you. You can email to us at [email protected]. Q1) Of the lingerie boutiques that are listed below, please tick those that you have an impression on. Q2) Please rate (with a scale of 10 with 1 = Lowest and 10 = Highest) the following brands according to how you perceive these attributes. Q3) Which lingerie boutique do you most often buy from? Q4) Based on the lingerie boutique you have chosen earlier, rate the perception of the Product satisfaction level for its corresponding factor. Q5) Based on the lingerie boutique you have chosen earlier, rate the perception of the Retail Outlet satisfaction level for its corresponding factor. Q6) Based on the lingerie boutique you have chosen earlier, rate the perception of the Service satisfaction level for its corresponding factor. Q7) Rank the following satisfaction factors according to how important it is to you.
(1 = Least Important, 2 = Important, 3 = Most Important) Q8) How likely are you to recommend this brand to a friend / colleague?
(0 = Extremely Unlikely, 10 = Extremely Likely) RP1) Which age group do you belong to? RP2) What is your current occupation? RP3) How often do you shop for lingerie? RP4) What is your monthly income? RP5) What percentage of your monthly income do you spend on shopping? RP6) What percentage of your shopping budget will you dedicate to lingerie? |
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