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敬愛的小姐先生，您好: 這是一份關於消費者對行動廣告之態度之研究的學術問卷。本問卷採不記名之作答案方式，所有資料僅供學術分析之用，絶不對外公開個別資料，請安心填寫。您的寶貴意見對本研究極有助益，感謝您於百忙之中填此問卷。謹祝身體健康闔家平安銘傳大學管理研究所林谷合助理教授銘傳大學管理研究所洪廣朋副教授銘傳大學管理研究所張丹瓈研究生敬上收到行動廣告令我覺得好玩有趣非常同意同意無意見不同意非常不同意我重視收到好玩有趣的行動廣告非常同意同意無意見不同意非常不同意好玩有趣的行動廣告加強我對品牌的認知非常同意同意無意見不同意非常不同意接收到好玩有趣的行動廣告，我會想要傳給我朋友非常同意同意無意見不同意非常不同意 Other 收到的行動廣告提供了我需要的資訊非常同意同意無意見不同意非常不同意如果廣告內容符合我的需要，我會重視這個廣告非常同意同意無意見不同意非常不同意接收到我需要的行動廣告會加強我對品牌的認知非常同意同意無意見不同意非常不同意接收到我需要的行動廣告，會改變此品牌對我的影響非常同意同意無意見不同意非常不同意接收到我需要的行動廣告，會影響我的購買決策非常同意同意無意見不同意非常不同意接收到我需要的行動廣告，我會想要傳給我朋友非常同意同意無意見不同意非常不同意我覺得收到行動廣告是一種干擾非常同意同意無意見不同意非常不同意我覺得行動廣告泛濫非常同意同意無意見不同意非常不同意行動廣告的內容令我覺得反感非常同意同意無意見不同意非常不同意行動廣告可以作為我消費的參考非常同意同意無意見不同意非常不同意我相信行動廣告的內容非常同意同意無意見不同意非常不同意我願意接收這個行動廣告非常同意同意無意見不同意非常不同意請問您使用簡訊服務大多是用來? (可複選) 約定時間 (例: 五點見) 簡短的訊息告知(例: 回到家了) 聊天對話傳送個人資料或詳細交辦事項內容聯絡公事佳節賀詞(例: 生日快樂) 提醒訊息其他:____________ 請問您每月花在行動通訊的費用為 (元)? 200 NT以下. 201~400 NT 401~600 NT 601~800 NT 801~1000 NT 1000 NT 以上請問您是否接收過行動廣告(簡訊, 語音, 折價卷等廣告)? 有沒有行動廣告通常接收多久之後您會閱讀 (聽)? 馬上閱讀有空的時候才看當簡訊累積太多時不理它行動廣告的內容您會看(聽)多少? 完全不看約四分之一約一半約四分之三全部看完您會保留看(聽)過的行動廣告嗎? 是否請問您曾接收過下列經由行動電話傳送之廣告嗎? (可複選) 沒有聽廣告可抵免通話費電子折價卷下載系統業者不定期發送之優惠情報在卡友或會員資料上勾選同意接廣告邀請參加特別聚會商品資料廣告促銷廣告個人化訊信電影預告片線上遊戲下載鈴聲下載其他您曾經被某公司或電信業者請求允許寄送廣告訊息到您的手機嗎? 是否請問您是否願意接收傳送至您行動電話上的廣告? 是否下列廣告訊息中有哪些是您覺得可以接受傳送到您手機上的? (可複選) 聽廣告可抵免通話費電子折價卷下載系統業者不定期發送之優惠情報在卡友或會員資料上勾選同意接廣告邀請參加特別聚會商品資料廣告促銷廣告個人化訊信電影預告片線上遊戲下載鈴聲下載不願意其他您覺得一天收到多少個廣告是可接受的? 1個以下 2個 3個 4個以上您的性別男女您的年齡 18歲以下 19~24 歲 25~30 歲 31~36 歲 37~42 歲 43~48 歲 49~54 歲 55~60 歲 61歲以上請問您居住的區域? 台北市台中市高雄市北部地區 (基隆北海岸、台北地區、桃園地區、新竹地區) 中部地區 (台中地區、彰化地區、南投地區、雲林地區) 南部地區 (嘉義地區、台南地區、高雄地區、屏東地區、恆春半島) 東部及外島地區(宜蘭地區、花蓮地區、台東地區、澎湖地區、金門地區、馬祖地區) 其他您的教育程度國小國中高中(職) 大專院校研究所以上您的職業學生軍人(含當兵) 教職人員公務人員商業製造業傳播業農林漁牧家管待業中服務業其他您的平均每月薪水 (元): 20,000以下 20,001~30,000 30,001~40,000 40,001~50,000 50,001~60,000 60,001以上請問您使開始用行動電話的時間有多久了? 一年以下一年~兩年兩年~三年三年~四年四年以上請問您平均一天使用簡訊系統量大約是? 沒用約1次約2次約3次約4次 5次以上請問您使用過電信業系統者所提供的下列服務嗎? (可複選) 沒用過新聞、星座等資訊鈴聲下載圖片下載電子折價卷行動上網定位資訊服務 (GPS) 其他

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