When taking this survey about how you choose a restaurant, please do not include or consider factors such as the time and cost of transportation, the consumption of alcohol during a meal, and special occasion dining when taking this survey. Additionally, focus on when you eat traditionally American food (ie-not Chinese food, Italian food, etc).
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How often do you go out to dinner with a friend(s)? Please select your disposable weekly budget for food How much do you spend on an average dinner for yourself? Given 100 points, what amount of points would you allot to each category to indicate its level of importance when choosing the type of restaurant described in the introduction. The more points you place in each category, the more important you consider it to be. You and your friend(s) are planning to go out to dinner. All else being equal, which restaurant, A or B, would you go to? Restaurant A:
- Average quality of food
& Superior interior decoration
Restaurant B:
- Superior quality of food
& Average interior decoration
Restaurant A:
- Higher price
& Superior interior decoration
Restaurant B:
- Lower price
& Moderate interior decoration
Restaurant A:
- Average quality of food
& Lower price
Restaurant B:
- Superior quality of food
& Higher price Please do not include factors such as the time and cost of transportation, the consumption of alcohol during a meal, and special occasion dining when taking this survey. Additionally, focus on when you eat traditionally American food (ie-not Chinese food, Italian food, etc). Please look at the restaurant picture below: Upon seeing this restaurant, how much do you expect dinner to cost? Upon seeing this restaurant, what do you expect the quality of the food to be? How likely are you to eat here? You walk by and see this restaurant. Select the degree of the emotions below that you would associate with eating in this restaurant. 1 = I would not feel this emotion at all
2 = I would somewhat feel this emotion
3 = I would strongly feel this emotion
Please list any other emotions felt: I think that this restaurant appears to be trendy I think that this restaurant appears to be snobby I think that this restaurant appears to be exclusive I think that this restaurant appears to be upscale Please look at the restaurant picture below: Upon seeing this restaurant, how much do you expect dinner to cost? Upon seeing this restaurant, what do you expect the quality of the food to be? How likely are you to eat here? You walk by and see this restaurant. Select the degree of the emotions below that you would associate with eating in this restaurant. 1 = I would not feel this emotion at all
2 = I would somewhat feel this emotion
3 = I would strongly feel this emotion
Please list any other emotions felt: I think that this restaurant appears to be trendy I think that this restaurant appears to be snobby I think that this restaurant appears to be exclusive I think that this restaurant appears to be upscale Please look at the restaurant picture below: Upon seeing this restaurant, how much do you expect dinner to cost? Upon seeing this restaurant, what do you expect the quality of the food to be? How likely are you to eat here? You walk by and see this restaurant. Select the degree of the emotions below that you would associate with this restaurant. 1 = I would not feel this emotion at all
2 = I would somewhat feel this emotion
3 = I would strongly feel this emotion
Please list any other emotions felt: I think that this restaurant appears to be trendy I think that this restaurant appears to be snobby I think that this restaurant appears to be exclusive I think that this restaurant appears to be upscale Please indicate the attributes of a typical American restaurant where you and your friend(s) currently eat dinner? Please indicate the attributes of a typical American restaurant where you and your friend(s) would like to eat dinner? What year of school are you in? Circle the area from which you are from: What ethnicity best describes you? |
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