Brazilian Steakhouse in Michiana

i have young children and it is hard to find a restaurant with facilities and menus suitable for children

i have young children and it is easy to find restaurants with facilities and menus for children

i am currently in a relationship and enjoy going out with my partner for a romantic meal

i enjoy going out for a meal in a restaurant with a fun atmosphere

i enjoy going out for a meal with a serious atmosphere

if you enjoy other types of restaurant please say

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The Experience Journal


1.Hello: You are invited to participate in our survey about a new restaurant concept in the Michiana Area. In this survey, approximately 200 people will be asked to complete a survey that asks questions about a new restaurant concept.It will take approximately 5 minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Bruno deJesus at [574-329-4295 or by email at the email address specified below. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below. What is your gender? Male Female 3.What age category do you fall into? under 21 21 to 30 30 to 45 45 and over 4.What is your highest level of education? High School Undergraduate Graduate Post-Graduate Other 5.What is your marital status? Single Married Divorced 6.How many people live in your household ( husband + wife + children)? 7.What is your average annual household income? $20,000-$30,000 $31,000-$45,000 $46,000-$55,000 $56,000- $75,000 $76,000- $99,000 greater than $100,000 Which area do you currently live closest to? Granger Mishawaka South Bend East South Bend West Elkhart Osceola (Southwest Michigan) Other 9.How likely are you to try a new ( non-franchise) restaurant? Likely Very Likely Not Likely Not at all How often do you and/or your family go to a restaurant for a meal? every week every two weeks at least once a month less than once a month 11.What style of restaurant do you most often prefer for LUNCH? Fast Food ( McDonald's, Taco Bell) Fast Casual ( Panera Bread, Chipotle) Casual(Chili's, Friday's) Formal ( Ruth Chris, Bonefish) 12.What style of restaurant do you most often prefer for DINNER? Fast Food ( McDonald's, Taco Bell) Fast Casual ( Panera Bread, Chipotle) Casual(Chili's, Friday's) Formal ( Ruth Chris, Bonefish) 13.How much would you usually spend (per person) on a LUNCH meal? Under $5 Between $5 and $9 Between $10 and $14 Between $15 to $25 Between $26 and $35 Greater than $35 14.How much would you usually spend (per person) on a DINNER meal? Under $5 Between $5 and $9 Between $10 and $14 Between $15 to $25 Between $26 and $35 Greater than $35 which of the following apply to you? i have young children and it is hard to find a restaurant with facilities and menus suitable for children i have young children and it is easy to find restaurants with facilities and menus for children i am currently in a relationship and enjoy going out with my partner for a romantic meal i enjoy going out for a meal in a restaurant with a fun atmosphere i enjoy going out for a meal with a serious atmosphere if you enjoy other types of restaurant please say 16.Please rank these in order of importance. What is the main driver in your decision of what type of restaurant you would go out to LUNCH? Price Atmosphere Food Speed of Service Kid- Friendly Alcoholic Beverages 17.Please rank these in order of importance. What is the main driver in your decision of what type of restaurant you would go out to DINNER? Price Atmosphere Food Speed of Service Kid- Friendly Alcoholic Beverages 18.How far would you be prepared to travel to get to a good restaurant? 5 miles 10 miles 20 miles 50 miles Other 19.What has the most influence on you when deciding to go to a new restaurant concept in the area? New exotic food New franchise restaurant to the area Positive comments from friends/community Other 20.Have you ever been to a Brazilian Churrascaria( Steakhouse) concept like Fogo de Chao, Texas de Brazil in Chicago or another major city? Yes, and would go again if closer to home Yes, but would not go again No, but would go if closer to home No, and would not be interested 21.This new concept I am proposing to bring to town would consist of having a quicker, affordable healthy menu for lunch( 3 meats and salad bar), tailored to people on the go($15/person), and also a experience/family-centric concept in the evenings, with 10-15 different types of meat, salad bar, music and/or shows( $30/person). Does this concept appeal to you? Yes, for lunch Yes, for dinner Yes, for both No, for lunch No, for dinner No, for either 22.For the LUNCH concept( average price of $15), how often would you go to this restaurant? More than once a week Once a week Once every other week Once a month Couple times a year 23.For the DINNER concept( average price of $30), how often would you go to this restaurant? More than once a week Once a week Once every other week Once a month Couple times a year 24.Please describe your best restaurant experience and why you consider it the best. 25.If you could place this concept described above anywhere in the Michiana area, where would you place it and why? 26.What the restaurant your frequent the most in the area and why?