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Audience Questionnaire

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Name

Designation & Organisation/College/School

E-mail address

Phone number

How often do you access news from any of these media?

	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once or never access
Television	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once or never access

Internet	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once or never access

Newspaper	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once or never access

Radio	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once or never access

Mobile news updates	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once or never access

How do you access news online?

	Almost always	Most often	Sometimes but not often	Never/rarely
Visit a dedicated news website(ndtv.com,ibnlive etc.)	Almost always	Most often	Sometimes but not often	Never/rarely

Search Through a news aggregator(Google)	Almost always	Most often	Sometimes but not often	Never/rarely

Search Through a search engine	Almost always	Most often	Sometimes but not often	Never/rarely

News section of general interest portals(rediff/msn/yahoo)	Almost always	Most often	Sometimes but not often	Never/rarely

Receive RSS feeds/updates/mailers directly to your mailbox	Almost always	Most often	Sometimes but not often	Never/rarely

What is the most regular course of accessing news online?(including all the above sources mentiones in Ques. 6). Mention the name of website.

How do you feel has the new modes of delivery helped you gather information?

Saves time and money

Accessibility at the click of a button

Multiple standpoints as access to various websites

Helps get user generated content and public feedback

Multimedia access makes it easy to access

It hasn't helped me in any way

Other

Why do you visit a particular news website? Mark 5 reasons for the same.

The website's company newspaper or television are the ones which you watch/read the most

Look and feel of the website(For e.g. unclutterred pages)

Easy usability and navigation

Options for interactivity and feedback(Blogs/forums/opinion polls)

Credibility of the parent company which owns the brand

Quality of content on the website

Easy accessibility when it comes to search

Faster speed of breaking news than competitors

Multimedia content(Podcast/video streaming)

Other

How many times in a day do you visit the following websites? Reading news through newsletters/RSS feeds/email/search etc. can be considered as visit to the website.

	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past
ndtv.com	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past

ibnlive.com	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past

bbcnews.com	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past

hindustantimes.com	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past

timesofindia.com	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past

rediff.com/news	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past

news.yahoo.com	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past

in.reuters.com	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past

moneycontrol.com	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past

google.com/news	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past

	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past
Any other	Once every day or more	4-6 times a week	2-3 times a week	Once a week	Never visited	Have visited the site in the past

Rank the following categories in order of propensity to visit them.

Finance

Sports

Business

Entertainment

Politics

General News

Travel

Technology

International

Any other

Which website do you think covers the best news with regards to the following categories?

	Finance	Sports	Business	Entertainment	Politics	World	Travel	Technology	General news
ndtv.com	Finance	Sports	Business	Entertainment	Politics	World	Travel	Technology	General news

ibnlive.com	Finance	Sports	Business	Entertainment	Politics	World	Travel	Technology	General news

bbcnews.com	Finance	Sports	Business	Entertainment	Politics	World	Travel	Technology	General news

hindustantimes.com	Finance	Sports	Business	Entertainment	Politics	World	Travel	Technology	General news

timesofindia.com	Finance	Sports	Business	Entertainment	Politics	World	Travel	Technology	General news

rediff.com/news	Finance	Sports	Business	Entertainment	Politics	World	Travel	Technology	General news

news.yahoo.com	Finance	Sports	Business	Entertainment	Politics	World	Travel	Technology	General news

in.reuters.com	Finance	Sports	Business	Entertainment	Politics	World	Travel	Technology	General news

moneycontrol.com	Finance	Sports	Business	Entertainment	Politics	World	Travel	Technology	General news

What are the kind of words that best describes the overall mood and style of content of each website? You may choose 3 words for each website.

	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com
Engaging	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Fun	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Modern	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Global	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Interesting	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Imaganitive	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Effective	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Worth remembering	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Easy to forget	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Convincing	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com
Slow	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Lively	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Informative	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Believable	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Stimulating	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Appealing	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Localised	Ndtv.com	Moneycontrol.com	bbc.com	news.yahoo.com	ibnlive.com

Have you bought anything online?

Yes

If 'No', then why?

Due to lack of credit card

Lack of credibility of transactions online

Instant requirement cannot be fulfilled

Better to buy durable items by experiencing them

Have not done it in the past, so reluctant

Other

What is the average time you spend on a particular news portal?

What is the type of news you are looking when you read news online?

Regional

Local

National

International

All of them

Other

What is the first news portal which comes to your mind when you think of an international portal?

www.nytimes.com

www.online.wsj.com(wall street journal)

www.bbc.com

www.reuters.com

www.cnn.com

Other

Tick the correct match for the given news portal?

	local	global	Global+local(Glocal)	regional	All of these
ndtv.com	local	global	Global+local(Glocal)	regional	All of these

yahoo.com	local	global	Global+local(Glocal)	regional	All of these

ibnlive.com	local	global	Global+local(Glocal)	regional	All of these

moneycontrol.com	local	global	Global+local(Glocal)	regional	All of these

indiatimes.com	local	global	Global+local(Glocal)	regional	All of these

hindustantimes.com	local	global	Global+local(Glocal)	regional	All of these

bbc.com	local	global	Global+local(Glocal)	regional	All of these

rediff.com	local	global	Global+local(Glocal)	regional	All of these

in.reuters.com	local	global	Global+local(Glocal)	regional	All of these

What do you think is the best form of advertisement to catch your attention? rank them in order of preference.

Display banners

Search Ads

Video Ads

Audio Ads

E-mail

Company newsletters

How many times do you read about the product online before buying it?

Always

Most often

Sometimes

Very Rarely

Never

How many times in a week(on an average) do you click the banners when you read the news online?

Once

Twice

Thrice

More than 3 times

Never

How often do you read and write comments on any online news?

Never

Rarely

Sometimes

Quite often

Almost always

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