Brief Product Concept Test Template

Brief Product Concept Test



   
 
This survey is a new product concept that is described as follows:

[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
 
   
Below are a list of features that are part of the product. How important is each feature to you?
1
Not At All Important
2 3 4 5
Extremely Important
Feature 1
Feature 2
Feature 3
Feature 3
Feature 4
 
   
 
Whether or not you know about [Product], how favorable is your overall reaction?
 
Poor
 
Fair
 
Good
 
Very good
 
Excellent
 
   
 
What is it that you like most about [Product]? Please enter as many items as you wish.
   
 
   
 
What do you like least about [Product]?
   
 
   
 
Based on the product description, how interested would you be in buying this new [Product] if it were within your budget? Please check one.
 
Not at all interested
 
Not very interested
 
Not sure
 
Somewhat interested
 
Extremely interested
 
   
 
About what would you expect to pay for a new [Product]?
   
 
   
 
How often do you use [Product Category]?
 
Once a week or more often
 
2-3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year or less
 
Do not use
 
   
 
Thank you for your feedback.
 

New Product/Concept Testing Surveys

Product Registration: Consumer Product

45 questions

Consumer product registration, purchase reason, demographics.

New Product/Concept Testing Surveys

Sales Training Meeting Satisfaction

13 questions

Battery of sales training evaluation questions useful for professional B2B courses.