Dealer Feedback Survey Template

Concept evaluation and pricing study for new product or service.



   
 
1. This survey is about a new [product/service] concept that is described as follows:

[ENTER PRODUCT/SERVICE DESCRIPTION HERE]
 
   
 
2. How would you best describe your familiarity with the product/service described above?
 
I was not aware of such a product/service
 
Somewhat aware
 
Have investigated or researched such products
 
Seen a demo of a similar product
 
Have purchased or regularly used a product like this
 
   
 
3. If you are a current user, how long have you used [Product/Service]?
 
Under 1 month
 
1-6 months
 
6 months to 1 year
 
1-2 years
 
3 years or more
 
Do not currently use
 
   
 
4. How often could you find a use for this [Product/Service]?
 
Once a week or more often
 
2-3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year
 
Do not use
 
   
 
5. Based on the description, how interested would you be in buying this new [Product/Service] if priced within your budget?
 
Not at all interested
 
Not very interested
 
Not sure
 
Somewhat interested
 
Very interested
 
   
 
6. What is it that you like most about the [Product/Service]?
   
 
   
 
7. What do you like least about the [Product/Service]?
   
 
   
 
8. Which of the following best describes your need for this product?

 
I really need this product because nothing else can solve this problem.
 
This is a minor improvement over what I currently use.
 
Looks okay but is about the same as what I'm using now.
 
My current product would serve me better.
 
I am not at all interested in this product.
 
   
 
9. About what would you expect to pay for a new [Product/Service] like the one described? (Nearest dollar)
   
 
   
 
10. At what price would this new product begin to look inexpensive or cheap? Select one.
 
FMV + 30%
 
FMV + 20%
 
FMV + 10%
 
FMV + 5%
 
[Enter estimated FMV]
 
FMV - 5%
 
FMV - 10%
 
FMV - 20%
 
FMV - 30%
 
   
 
11. At what price would the product begin to look so expensive that you would never consider buying it?

 
FMV + 30%
 
FMV + 20%
 
FMV + 10%
 
FMV + 5%
 
[Enter estimated FMV]
 
FMV - 5%
 
FMV - 10%
 
FMV - 20%
 
FMV - 30%
 
   
 
12. If you knew that the average price of [Product/Service] was $[Enter Price], would you expect to pay more or less to buy the described product/service?
 
(20-30%) more
 
(5-10%) more
 
No more, no less
 
(5-10%) less
 
(20-30%) less
 

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