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Survey Name Internet Shopper
Description Academic study benchmarking internet use and shopper profiles and behavior
Category Retail   (Browse All Categories)

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Thank you for your help! You are one of just a few people we are asking, so your answers are very important. Please answer all questions. Some questions may seem similar to each other, but please answer all questions. For most, you need only check a box or enter a number for your answer. The survey will prompt you to complete all questions. The survey will take about 15 minutes
 
   
 
What is your own personal yearly income, before taxes?


 
   
 
Did you personally make, influence, or participate in any purchases on the Internet during this past Holiday season?



 
   
...If Yes above, please tell us...
About how much in total did you spend on those purchases:
 
About how much of this was spent on gifts for others:
 
 
   
 
What types of products did you purchase on the Internet?
Please check all that you bought:


 
   
About how much did you & all other people in your household spend for gift-giving during this past Holiday season? Please just give us your best estimate.
Please enter the dollars spent,or “0” if your family didn’t spend anything using that method
Overall gift purchases, in total:
 
About how much of that was spent for ...
Purchases at local retail stores:
 
Purchases through mail-order catalogs:
 
Purchases on the Internet:
 
 
   
About how many hours per week is a computer in your home usually used on-line for e-mail or the Internet? Please enter the number of hours per week, or 0
Used by you personally on-line for e-mail or Internet access
 
Used by you personally for purposes other than on-line access
 
Used by someone else on-line for e-mail or Internet access
 
Used by someone else for purposes other than on-line access
 
 
   
Think about your own personal use of a computer in your home just during the Holiday season. About how often did you use it for each of the following activities? Please check one box for each item.
Daily2-3 times
a week
Once
a week
2-3 times
a month
Once a
month
Under once
a month
Not
at all
Check or send e-mail messages
Look at financial information (stocks, trends)
Read on-line news or magazines
Conduct business-related work
Visit Internet sites related to my hobbies
Visit auction sites
Visit other retail sites looking for merchandise
 
   
Think about your own personal use of a computer in your home just during the Holiday season. About how often did you use it for each of the following activities? Please check one box for each item.
Daily2-3 times
a week
Once
a week
2-3 times
a month
Once a
month
Under once
a month
Not
at all
Visit sites looking for tickets or reservations
Play games
Look for job opportunities
Find & view photographs, clipart, or images
Search for or download software
Chat on-line
Visit message news-groups
 
   
Below are some statements of people’s attitudes toward the Internet. Please check the one box that best indicates how well the statement describes you personally. Even if you don’t use the Internet, from what you may have heard about it, please check the box that best reflects your impressions.
How well does the statement describe you?
Just
like me
Quite a
lot like me
Somewhat
like me
Not much
like me
Not at
all like me
I think on-line buying is (or would be) a novel, fun way to shop.
I like the help & friendliness I can get at local stores.
For me, shopping in stores is a hassle.
I think Internet shopping would avoid the hassle of local shopping.
Local stores have better prices & promotions than Internet stores.
I’d have a hard time searching the Internet to find what I need.
I don’t think Internet stores carry things I want.
I disklike the delivery problems & backorders of Internet buying.
I find the Internet ordering process is hard to understand & use.
 
   
How well does the statement describe you?
Just
like me
Quite a
lot like me
Somewhat
like me
Not much
like me
Not at
all like me
I don't want to give out my credit card number to a computer.
I think Internet shopping offers better quality than local stores.
I don't know much about using the Internet.
I often go to the Internet to preview products.
I would like not having to leave home when shopping.
I like it that no car is necessary when shopping on the Internet.
I often go to the Internet for product reviews or recommendations.
I like having products delivered to me at home.
I want to see things in person before I buy.
 
   
How well does the statement describe you?
Just
like me
Quite a
lot like me
Somewhat
like me
Not much
like me
Not at
all like me
I think Internet shopping offers better selection than local stores.
I don’t like having to wait for products to arrive in the mail.
None of my friends shop on the Internet.
I would shop on the Internet (more) if the prices were lower.
I dislike the idea of shipping charges when buying on the Internet.
I often buy using lay-away or store payment programs.
I think local stores have better service policies than Internet stores.
I always search for the lowest price in just about everything I buy.
I worry about my credit card number being stolen on the Internet.
 
   
How well does the statement describe you?
Just
like me
Quite a
lot like me
Somewhat
like me
Not much
like me
Not at
all like me
I want my purchases to be absolutely private.
Buying things on the Internet scares me.
I often return items I have purchased.
It would be a real hassle to return merchandise bought on-line.
I think the Internet offers lower prices than local stores.
It’s hard to judge the quality of merchandise on the Internet.
I like the “energy” & fun of shopping at local retail stores.
I enjoy buying things on the Internet.
I like browsing on the Internet.
I like to go shopping with my friends.
I just don’t trust Internet retailers.
 
   
How well do the following statements describe you? Even if you don’t use the Internet for a reason described, please tell us how well the statement describes you as you would like to use it.
How well does the statement describe you?
When it comes to promoting causes, I am a doer & not just a talker. I use the Internet to actively support causes that make people or communities better.
I hate repetition & I don’t want the same old thing. I am excited by a million web pages to explore.
In today’s competitive world, you make dust or eat dust. I use the Internet to make me more competitive.
I want my family to run smoothly & I use the Internet to make me & those I love more productive & successful.
Internet games unlock my imagination & help me to meet interesting people & do neat stuff.
Hobbies are a very important part of my life. I use the Internet to expand my world of fascinating hobbies, interests, & activities.
I am fascinated by art, culture, & knowledge from around the world. I use the Internet to explore art & culture.
I consider myself an expert on the computer. When people have questions about the Internet, I always have the answer.
I have lots of friends & stay close to my family. I spend a lot of time on the Internet writing family & friends with e-mail.
On-the-job productivity is the key concern for me. I use the Internet to help me get more done with the time & energy I have to spend on work-related activities.
I use the Internet to meet interesting people. I watch chat rooms & participate with people on topics I find interesting.
I love using the Internet to shop. It’s fun & easy, I can
 
   
For some people the following things are hard. But not for others. Tell us which they are for you, by checking one box for each item.
This is easy
for me
I could
do this
I don't know
how to do this
Sending or reading email messages
Using word-processing programs
Installing computer software
Configuring computer drivers
Fixing a system (e.g., Windows) problem
Installing an operating system (e.g., Windows)
Browsing the Internet
Using an Internet search engine
Making a purchase on the Internet
Finding the best price on the Internet
Using an Internet shopping bot
Finding Internet-retailer ratings
 
   
 
What type of Internet connection you have at home?
Please check one.

 
   
For each item below, please check the one box that best indicates how descriptive the statement is of you.
How well does the statement describe you?
Just
like me
Quite a
lot like me
Somewhat
like me
Not much
like me
Not at
all like me
It is important to me to be treated well
I like the “royal treatment” in stores
I have somewhat old-fashioned tastes and habits
I like my clothes to look up to date
I never have enough time to shop
I think I am a little bit wild
I think shopping is fun
I often buy things on impulse
I have lots of leisure time
 
   
How well does the statement describe you?
Just
like me
Quite a
lot like me
Somewhat
like me
Not much
like me
Not at
all like me
I expect to have more money next year
My world seems to be coming apart at the seams
I think I am a smart shopper
I like to be outrageous
I feel I get a raw deal out of life
I think a woman's place is in the home
I prefer stores where prices are always low
I never seem to have enough money
I regularly read the newspaper
I have more money now than last year
When I shop, I just want to get it over with
 
   
And lastly, a few final—but important—questions to help classify your answers.
Are you:


 
   
 
and are you...

 
   
 
Your age is...

 
   
 
Are there any children in your home? If so, what are their ages?

 
   
 
What type of housing to you live in?

 
   
 
And do you...

 
   
 
What is your highest level of education?

 
   
 
What is your total yearly household income, before taxes?

 
   
 
What is your zip code?
 
Thank you so much for your time... to be entered in the five drawings for $500 cash, please enter your e-mail address.
 
 


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