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Survey Name Marketing Concept Test
Description Concept test survey for a new product/service concept.
Category Marketing   (Browse All Categories)

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Please tell us how the described product would rate on the following attributes.
1
Not At All Descriptive
2
345
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
   

Please read the following description of a new product concept called [Concept Name].

Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
 
   
 
Overall, what is your reaction to the described product?
 
   
 
What other brands of [Product Category] have you used? (Check all that apply.
 
   
 
What is it that you like about [Product]? Please enter as many items as you wish.
 
 
   
 
What do you like least about [Product]?
 
 
   
 
What would be your main reason for buying the product?
 
 
   
 
Overall, how interested are you in buying this product if it were available? Please check one.
 
   
 
Which of the following best describes your need for this product?
 
   
 
Based on the description, what price would you expect to pay for the product?
 
 
   
 
Assuming the new product is priced comparably to other major brands, would you say it is a...
 
   
 
In what ways does the described product appear to be superior to other [Product Category] brands?
 
 
   
 
Overall, what would be your most important factors in choosing a [Product Category]? Please check three.


 
   
 
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
 


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