This survey is about downloading music from the internet. All responses will be given strict confidentiality.
This survey is being done for a Marketing Research class at the University of Minnesota. Thank you in advance for taking the time to complete the survey.
What is downloading music from the internet?
You can search through virtually every category of music to make your choice, preview the music, buy it, and download. Once you download, you can save it on your computer, a CD, an MP3 player, or a myriad of other components.
Section 1: Familiarity and Interest in Music Download Sites
How interested would you be in using the described music download service? How familiar are you with pay for download music websites?
How often would you use a music download service? Did you buy a single song or an album/CD? How much did you pay for the song (not including tax)? How much did you pay for the entire album/CD (not including tax)? How did the product's price compare to your expectations? How many music downloads have you made in the last month?
How long have you used a music download service?
Listed below are statements about shopping behavior for music. Please check one box for each statement to indicate the extent to which you agree or disagree with each statement. In general, do you feel that music album/CD prices are: In an average month, what is your overall household expenditure on music? How interested would you be in downloading music if priced within your budget?
About what would you expect to pay to download a single song from a download service? (in dollars) At what price would you consider downloading a single song to be so expensive that you would not condider buying it? (Too Expensive) Select one. At what price would you consider downloading a single song to be priced so low that you would feel the quality couldn't be very good? (Too Cheap) Select one. At what price would you consider downloading a single song starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive) Select one. At what price would you consider downloading a single song to be a bargain - a great buy for the money? (Cheap) Select one. At what price would you consider downloading an entire album/CD to be so expensive that you would not condider buying it? (Too Expensive) Select one. At what price would you consider downloading an entire album/CD to be priced so low that you would feel the quality couldn't be very good? (Too Cheap) Select one. At what price would you consider downloading an entire album/CD starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive) Select one. At what price would you consider downloading an entire album/CD to be a bargain - a great buy for the money? (Cheap) Select one. Rank the following payment plans for buying music in order of preference (1 - Highest, 3 - Lowest) Subscription Per Album/CD Section 3: Format and Complimentary Products What type of file format would you like to receive downloaded music in? Please check as many as apply for you. What, if any, types of devices do you own? Check as many as apply to you.
What type of Internet connection would you use for downloading music?
Please check one.
Primarily from what kind of computer system do you access the internet?
How many children do you have living at home?
What is your highest level of education?
How comfortable do you feel using the Internet?
In an average month, how many online purchases do you make? In an average month, how much do you spend with Internet retailers? |
Survey software
Leading survey software to help you turn data into decisions.
Research Edition
Intelligent market research surveys that uncover actionable insights.
Customer Experience
Experiences change the world. Deliver the best with our CX management software.
Workforce
Powerful insights to help you create the best employee experience.
