Home Electronics Purchase Survey

Family shopping habits, items purchased, purchase process.



   
 
Approximately how many times did you shop for electronic products in the past year?
   
 
   
 
Please indicate the approximate total amount your family spent on electronic products within the last year.
 
Less than $300
 
$300 - $499
 
$500 - $799
 
$800 - $999
 
$1,000 - $2,499
 
More than $2,500
 
Can't say
 
   
 
During the past year, have you or a member of your family purchased a major home electronic product?
 
Yes
 
No
 
   
 
If yes, what item was purchased? (Check all that apply.)
 
TV
 
Microwave
 
DVD player
 
Laptop
 
Home Computer
 
Other
    

 
   
 
How much did you pay for the item(s)?
   
 
   
 
If you purchased accessories, how much did you pay for these items?
   
 
   
 
How many phone calls were made to retailers while deciding to purchase this product?
   
 
   
 
How many times did you visit the different retail stores?
   
 
   
 
The total number of hours spent inside retail stores while making this decision (approximately):
   
 
   
 
How many brands or individual models did you examine in the different retail stores?
   
 
   
 
The item was purchased:
 
As a gift for someone not in your household.
 
As a gift for someone in your household.
 
To be used mostly by other members of your household.
 
To be used mostly by yourself.
 
Other
 
   
 
How many times have you purchased items in this product category in the past 10 years?
 
0
 
1
 
2
 
3-4
 
5-6
 
More than 6 times
 
   
 
Which of the following have you purchased within the last year? (Check all that apply)
 
Microwave
 
Audio/car stereo/radio/cassette
 
Calculator
 
Video game
 
Computer
 
Phone
 
TV
 
VCR/DVD
 
Camera
 
Other
    
 

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