University of Denver

Marketing Feasibility Study

I. Executive Summary

Conduct a marketing feasibility study for starting a non-profit organization dedicated to providing non-biased fact based voter information on:

⢠Current US Congressional office holders and challengers for the State of Colorado;
⢠Ballot initiatives for the Denver Metro area and statewide.

If the organization is successful in Colorado, would then consider expanding to other states.
II. The Business Idea
Product Offering

⢠The product is fact based information that Colorado voters can use to make important decisions on candidates and ballot initiatives.

⢠Voters need a reliable source of straight forward unbiased information on national congressional political candidates and ballot issues presented to them for voter approval.

⢠Present all sides of the story in a concise format that is fact based and tied to verifiable sources.

⢠Electronic delivery via e-mail supported by a web portal that contains more in-depth information and additional links.