Determine the main factors that affect the attitude toward online purchase

Organization

Cairo University-Egypt

Project Description

Project Abstract

According to the literature review there are many factors that affect the attitude toward online purchase such as age, sex, education, income, and Internet experience the main objective of the result is to determine the effect of the surrounding culture on the attitude toward online purchase, examine the attitude toward online purchase between the Egyptian who lives in Egypt and those who lives in another country

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