The diffusion of a new light will look at the attitudes, opinions and beliefs of Humboldt State University students regarding the Compact Fluorescent Light (CFL). The survey will examine documented social barriers that are preventing continued market penetration of the CFL. The barriers being addressed are product attributes such as size, compatibility, light quality, noise and cost. Other theoretical barriers being examined are meaning associations and dominant world views as related to pro-environmental behavior. The use of the CFL can significantly reduce the production of green house gases and mitigate global climate change. Thus, figuring out why individuals don't use the CFL is an important step in increasing the market acceptance of the technology.