Northumbria University

Blogging for business in SMEs

This research investigates the growing importance of blogging in the business world. It tries to investigate the reasons and benefits of using blogs (sometimes rather than classic website) as a general business tool for small and medium entreprise. The reseaons could be multiples: the simplicity of setting up, its conversational aspect with pepple and potential customers, the possible advertising outcomes or maybe just more personal reasons.