Counterfeiting is a serious phenomenon causing economic, social and political problems. Research suggesting that the majority owners of brand products do not believe the impact of counterfeits devalues the satisfaction and status of the genuine luxury brands, or negatively affecting consumers� purchase intentions of the original goods (Nia et al: 2000). Whilst other academics have concluded opposing views, drawing that counterfeits affect consumers confidence in legitimate brands, damaging brand equity and the brands reputation (Wilke, R: 1999). The extent of the problem reaches further, imposing a negative perception when consumer�s evaluate the genuine items (Grossman, G: 1988), companies suffering loss revenues (Grossman, G: 1988; Bush, R: 1989), imposing more costs for companies to prevent infringement, damaging jobs (Bamossy, G. et al: 1985), and seriously threatening consumer health and safety (Grossman, G: 1998; Chakraborty, G: 1996; Cordell, V: 1996; Tom, G: 1998). The subject has also caused great difficulty for global marketers for the majority product categories (Blatt, J.J: 1993; Sweeney, J. et al: 1994).