Organization

Saint Louis University

Project Description

Animosity and Consumer Behavior

Project Abstract

Through empirical testing with the surveys from China and Korea, the antecedents of animosity will be investigated. Researchers will also examine the role of moderators of product involvement in the relationship between animosity and consumer behavior.

Surveys released for this project:
Questions
Animosity and Consumer Behavior 75
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This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.

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