I am leading a two-course, upper-division sequence for students in marketing, advertising, and graphic design to enter the AAF's National Student Advertising Competition. (The courses are ADVT 3310: Advertising Campaign I and ADVT 4320: Advertising Campaign II).
As part of the course requirement, our student team is to prepare, administer, and analyze primary research including surveys. This tool should help us tremendously with data collection and analysis. Please contact me (jakarrh@ualr.edu) with any other questions.
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