Project Description

To know people's attitute about Absolut Vodka's image and moving to new markets.

Project Abstract

Absolut has lost market share in the U.S. to bigger companies like Smirnoff, and has also lost share to smaller, newer competitors like Kettle One and Grey Goose. The first main problem is to protect, maintain and grow the market share Absolut has attained.

Surveys released for this project:
absolut 30
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