Kellogg

We are testing the customer needs for a coin counting service in Germany

This course focuses on the process of writing and presenting business plans for new ventures by student teams. The emphasis of this intensively interactive and uniquely structured course is on applying concepts and techniques studied in various functional areas to the new venture development environment. In preparing the business plan, issues that are addressed include how to screen for effective venture ideas, how to identify and define the fundamental issues relevant to the new venture, how to identify the venture's market niche and define its business strategy and what type of financing should be raised--how, when, by whom and how much. A solid understanding of business basics is required. Actual business plans will be used to address these issues