To conduct a marketing research project for 1-800 Mattress Company, in order to increase their market share in the bedding industry.
Organization
The Dwight School
Project Description
To conduct a marketing research project for 1-800 Mattress Company, in order to increase their market share in the bedding industry.
Project Abstract
So far, we have completed a great deal of research on 1-800 Mattress, and we have been conducting an online questionnaire through Questionpro.com. The questionnaire is to find the consumer's response and reactions about our proposals for the company's next step.