Organization

University of Maastricht

Project Description

We set out to analyze customer loyalty to the Online Mobile Phone retail market. Online mobile phone retailers are intermediaries to the consumer and mobile phone operators/providers. They often offer more attractive packages than the providers themself (ie - offering a DVD player as a reward for signing a two year contract).
We will investigate the customer loyalty to and within this branch of retail.

If you have any questions regarding this you can always contact us at:
mfx.eggen@student.unimaas.nl or H.Bergsma@student.unimaas.nl

Project Abstract

We set out to analyze customer loyalty to the Online Mobile Phone retail market. Online mobile phone retailers are intermediaries to the consumer and mobile phone operators/providers. They often offer more attractive packages than the providers themself (ie - offering a DVD player as a reward for signing a two year contract).
We will investigate the customer loyalty to and within this branch of retail.

Surveys released for this project:
Questions
Customer Loyalty 36
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This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.

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