I am leading a two-course, upper-division sequence for studentsin marketing, advertising, and graphic design to enter the AAF's National Student Advertising Competition. (The coursesare ADVT 3310: Advertising Campaign I and ADVT 4320: AdvertisingCampaign II).As part of the course requirement, our student team is to prepare,administer, and analyze primary research including surveys.This tool should help us tremendously with data collectionand analysis. Please contact me (jakarrh@ualr.edu) with anyother questions.

Organization

University of Arkansas at Little Rock

Project Description

I am leading a two-course, upper-division sequence for students
in marketing, advertising, and graphic design to enter the
AAF's National Student Advertising Competition. (The courses
are ADVT 3310: Advertising Campaign I and ADVT 4320: Advertising
Campaign II).

As part of the course requirement, our student team is to prepare,
administer, and analyze primary research including surveys.
This tool should help us tremendously with data collection
and analysis. Please contact me (jakarrh@ualr.edu) with any
other questions.

Project Abstract

Project Link (URL)

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Surveys released for this project:

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