The audience balancing feature enables you to field surveys in alignment with the demographic distribution of a specific region—based on official government census data—or to apply custom balancing.
Click on the criteria such as age, gender, ethnicity or region. (For ethnicity and region you might have to add them first via "add criteria"-> demographic)
Switch on the balancing toggle.
Click the dropdown and choose Census.
Click the save button.
How to apply custom balancing?
Go to Audience and click on the Create project button.
Click on the criteria such as age, gender, ethnicity or region. (For ethnicity and region you might have to add them first via "add criteria"-> demographic)
Switch on the balancing toggle.
Click the dropdown and choose Custom.
Now, you can edit balancing in percentage for each option and hit the save button.
Can I apply balancing only to selected options?
Yes, you can apply balancning on the selected option within a criterion. Take an example of age.
Select only the age ranges you want to target.
Edit the balancing percentages as needed, then click Save.
License
This feature is available with the following licenses :