Audience balancing

The audience balancing feature enables you to field surveys in alignment with the demographic distribution of a specific region—based on official government census data—or to apply custom balancing.

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You can apply census balancing only on age, gender, ethnicity and region.

1. Go to Audience and click on the Create project button.
2. Select the Specialized sample
3. Click on the criteria such as age, gender, ethnicity or region. (For ethnicity and region you might have to add them first via "add criteria"-> demographic)
4. Switch on the balancing toggle.

5. Click the dropdown and choose Census.

6. Click the save button.

1. Go to Audience and click on the Create project button.
2. Select the Specialized sample
3. Click on the criteria such as age, gender, ethnicity or region. (For ethnicity and region you might have to add them first via "add criteria"-> demographic)
4. Switch on the balancing toggle.
5. Click the dropdown and choose Custom.

6. Now, you can edit balancing in percentage for each option and hit the save button.

Yes, you can apply balancing on the selected option within a criterion. Take an example of age.

1. Select only the age ranges you want to target.

2. Edit the balancing percentages as needed, then click Save.