Nested quota

This feature enables users to apply quotas across multiple criteria (up to three dimensions: age, gender, ethnicity, or region), instead of being restricted to a single quota criterion.

It gives researchers and analysts finer control over respondent distribution, ensuring data collection more accurately reflects targeted sub-population structures.

• To ensure balanced representation across sub-groups within a broader segment.
• To prevent over- or under-sampling of smaller sub-segments.
• To maintain greater control over your sample structure.

Before applying a Nested quotas, you must ensure the following:

• The required number of responses is in multiples of 100.
• Audience balancing is applied at the qualification level. You can also define quotas using custom balancing.
• At least two qualifications have audience balancing applied.

Once all required specifications are entered and balancing has been applied to the selected qualifications, the Nested quota button will become active.

Now follow these steps:

1. Click the Nested quota button.

2. Click the dropdown.

3. Select the qualifications on which you want to apply Nested quotas.

Note: You can apply Nested quotas to a maximum of three qualifications.
4. Edit the nested segments by adjusting the quota fields either by percentage or value.

5. After completing your edits, click on the Save button.