Synthetic data

Synthetic data refers to artificially generated respondent-level data that mirrors real-world survey or panel data distributions. It’s used for survey testing, forecasting, modeling, and scenario analysis, while ensuring speed, cost-efficiency, and privacy. Here, at QuestionPro we generate synthetic report based on the available survey responses in a community.

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Go to Audience --> Synthetic data

1. Create a Workspace
   • Click the Create Workspace button.
   
   • Select the community for which you want to generate synthetic data.
   
   • Confirm your selection to set up the workspace.
   

   Once the workspace is created, data synthesis begins

2. Create a Workbook
   • Click the Create Workbook button.
   • Enter a name, description, and a detailed purpose for your study

     The purpose helps filter data and match it with relevant questions and members.

   • Set the similarity percentage to define how closely the data should align with your study purpose.
   • Click Create to generate the workbook.
   
3. Ask a Cohort
   • Click on the workbook card. The system will display:

     Matched questions from the synthesized data (with matching percentages).

     Matched members (with matching scores).

   • Specify how many members to include in the interview (between 1 and 50).
   
4. Add Questions
   • Use QuestionPro AI to auto-generate questions by clicking the Ask Question button.
   
   • Or Click the plus (+) button to add your own questions.
   
5. Generate Report
   • Once your questions are ready, click Generate Report.
   
   • The QuestionPro AI will ask your selected members the questions.
   
   • QuestionPro AI will then generate a summarized report with:

     Key insights

     Recommended actions to support decision-making

     

6. Download Report
   • Export the report in PDF or Markdown format for easy sharing.