Top-up and replacement

Top-up lets you collect more responses after a project is Closed, without creating a new project from scratch.

Use it when:

• You need to replace responses that you removed during reconciliation.
• You need more responses than you first planned.
• You need to fill a gap in your sample, for example you need 40 more male respondents.

Each Top-up creates a new Live project that is linked to the original project. The original project stays Closed.

Top-up is available only on Closed projects, and only if you can edit the project.

• Specialized sample list - Move your mouse over a Closed project. Top-up appears on the right side of the row, where Push appears for Live projects.
• Project details - Click Top-up in the project header, to the left of BI analytics.

You cannot top-up a Top-up project again.

Use this to get more responses from the same audience.

1. Click Top-up.
2. Under How do you want to collect additional responses?, select Same criteria.
3. In Additional responses, enter how many more responses you need. Audience fills in a number for you:
   • If you removed responses during reconciliation, it uses that number. This replaces the responses you removed.
   • Otherwise, it uses 20% of the responses the project needed. For example, 10 for a project of 50.
4. Click Launch.

Audience creates a Live Top-up project named {project name} Topup1 with the same targeting. The next one is Topup2, and so on.

Use this when you need a different mix of respondents, a new due date, or a different incidence rate.

1. Click Top-up.
2. Select Edit criteria and click Continue.
3. Create project opens with the settings of the Closed project already filled in.
4. Change what you need:
   • Project name. It starts as {project name} Topup1.
   • Targeting. You can turn off criteria you no longer need.
   • Completion date and incidence rate.
   • Balancing quotas, for example 40 males.
5. Click Launch.

You cannot change the survey, the country or the language. They stay the same as the original project.

On a multi-country project, a Top-up is created for one country at a time. Other countries do not change.

1. Open the project and go to Overview.
2. Select the country you want to top-up. Top-up is not shown when All is selected.
3. Click Top-up and choose Same criteria or Edit criteria, as explained above.
4. Click Launch.

Audience adds one Live project for that country, named with the country code. For example, Brand Tracker 2026 Topup1_US.

With Edit criteria, the country and language are locked, and your changes apply only to that country.

• In the Specialized sample list, the original project becomes a group. Click it to see its Top-up projects under it.
• In the original project's Overview, the Top-up projects section shows the status and progress of each Top-up.
• The original project's required responses go up by the number of responses you added. Its collected responses go up as the Top-up projects collect responses.