Organization

Utrecht University

Project Description

Viral marketing

Project Abstract

This research concerns the issues of how pr and marketing cope with the current media saturated world. The subject is viral marketing in all its intents and purposes. Viral marketing is being scrutinized on its communicative context. What kind of message, by whom, and by which channels?

Surveys released for this project:
Questions
Viral Marketing 62
QuestionPro is FREE for Academic Research

This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.

×
×