Hello:
You are invited to participate in my survey about Viral Marketing Trends in 2008. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you can contact me at any time.
I'm researching the use of viral marketing by consumers like you and me. With your cooperation I hope to gain insight into the current state of affairs. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Basically, everything that you can read, watch and play online and send by email/link to others is considered viral.
The survey consists of 21 multiple-choice questions and will only take 5-10 minutes to complete.
We would appreciate receiving your response before May 2, 2008.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Do you receive a lot of virals, and if so, what type? How often do you forward a viral marketing message? I.e. received an email and send it to others, viewed a video on YouTube (or alike sites) and emailed the link to others, played a game and shared it with others? From whom do you receive most virals? To whom do you send most virals? Which people have the most influence in the spread of virals? Have you ever made a viral?
(multiple answers possible) Do you agree with the following statements: How important do you think the following statements are? How are viral spread?
(multiple answers possible) Would you like to receive the results of this survey? |
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