Side-by-Side Matrix

What is a Side-by-Side Matrix question?

A matrix question allows you to collect data for a single dimension. A side by side matrix lets you collect data on 2 or more dimensions. To add a side-by-side matrix question:

  • Click on Login » Surveys » Edit Survey
  • Click onadd questionbutton to add a question.
  • Under Advanced Question Types, select Advanced Matrix, then Side-by-Side Matrix.
  • Enter the dimensions you want to measure. This should have the syntax:
    Dimension Name[Left Anchor Text,Right Anchor Text]
  • Enter the attributes and rating scale values you want to display.
  • Click Save Question.

Can I have a “drop down” list instead of the standard radio buttons for the side-by-side matrix question?
To display the side-by-side matrix with drop-downs instead of radio buttons:

  • Hover over the question to bring up the fly-out menu on the right side of the screen.
  • Click More, then choose Settings.
  • Under Display Options, select Drop Down List from the drop-down menu.
  • Click Save.

Survey Software Help Image

What are matrix dimensions?

Matrix dimensions are the different dimensions or factors that you want to measure (Importance, Satisfaction, Expectation, etc.). In the example above, Importance and Satisfaction are the two dimensions (one per line). For each dimension, you can specify the scale anchors in square brackets as follows:

  • Importance [Not Important, Very Important]
  • Satisfaction [Not Satisfied, Very Satisfied]

What are the attributes?

The attributes are the different factors that apply to all the dimensions that need to be measured. In the above example, Customer Service, Product Packaging, and On-Time Arrival are the attributes that are being measured. Enter the attributes, one per line.

  • Customer Service
  • Product Packaging
  • On-Time Arrival

What is the scale definition?

The scale definition is the number of points (and the text for each of the points) you want in the scale. In the above example, we are using a 5-point rating scale.

What does it look like in the survey?

On the survey, the question is displayed as follows:

Survey Software Help Image

In cases where there is a possibility that respondents cannot choose a scale, or that a particular attribute is not applicable to them, you can enable the N/A option (Not Applicable). The N/A option DOES NOT contribute to the overall score (average).

Can I change the structure of the question once it’s created (add/remove scales, etc.)?

No. At this point, QuestionPro does not allow for editing the structure of the question. You’ll have to delete the question and re-create the question if you want to change the structure. You can, however, edit the text of the questions and the scales as you see fit.

What time of analysis is available for this question type?

QuestionPro provides integrated Gap Analysis exclusively for this question type.

Can I do filtering and grouping (data segmentation) based on side-by-side matrix questions?

Yes. Please see the data segmentation and filtering analysis help file for more information.

Can I apply logic on this question?
Currently, logic cannot be applied on this question, unless you use the custom scripting feature.

License & Access Options

This feature/tools described here are available with the following license(s) :

  • Corporate Edition – Buy Now – $899/year
    • Unlimited Surveys, Questions, Responses
    • Advanced Toolset and Features
    • No Long Term Commitment