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Using Feedback to Make Better Decisions and Increase Profit has Never Been Easier

Running a small business is demanding all by itself; adding to your already over-loaded schedule the idea of gathering feedback in a structured way can be daunting to say the least. With QuestionPro, you can easily gain feedback from your customers in 3 easy steps.

The QuestionPro Survey Creation Process

Create. With QuestionPro, you have an entire library of survey templates that you can choose from. Pick any one and change the color / theme, as well as adding any questions you may need.

Distribute. When you're done, select a multitude of ways to send your survey out, including email, social media, QR codes, in addition to printing signs and flyers.

Analyze. Begin analyzing your results by utilizing our built-in real-time summary. If you need advanced analysis, simply export your results to Excel or SPSS.

Click here to view our selection of small business survey templates.

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Watch the 1-minute tour

Examples of Utilizing Feedback

Discovering Survey Sample Size
Customer Feedback

Gaining customer feedback is one of the best things you can do for your business. It shows customers that your businesss cares about them, and provides you wth valuable feedback that you can use to enchance your company.

Calculate Statistical Sample Size
Launch a Service

Our template library has many customizable templates to get you started in the right direction. Test the market before you invest too much time, energy and money into a product or service that will not be well-received!

Social Questionnaires
Organize a Social Event

Event-planning forms can help you plan, structure, organize and follow-up from a successful local event. Stand out from other businesses in your area, and practice actually being social! QuestionPro's event planning templates can help tremendously here.

Demographic Surveys
Website Forms

If you're like most small businesses, you may not have a full-time marketing department and creating a customer service survey, a website suggestion form or a lead generation qualifying form may be out of your reach.

Feedback: Your Fast Path to Profits

On December 18th, QuestionPro is sponsoring a Google+ Hangout on Air to help small business owners launch, measure, and profit from customer feedback. QuestionPro CEO Erik Koto will participate in a panel discussion hosted by Ivana Taylor of DIY Marketers and joined by social media and customer service expert Marsha Collier; President of GrowBiz Media Rieva Lesonsky; customer service expert Roy Atkinson; and small business writer TJ McCue. This expert panel will provide guidance on how you can quickly launch a customer feedback program, engage with your customers, measure and adjust, and increase profits. Click here for more info.

What to Expect from the Event

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Customer Feedback - Things to Consider

When you're ready to launch a customer feedback program, here are your main considerations.

Creation

Once you've decided to incorporate customer feedback into your business, you're ready to select a platform. Look for a tool that will be accessible to your customers at all times, on any device and one you can distribute to wherever your customers may be - online, in email, on social apps, even offline. Included templates will help you get up to speed quickly and there's no sense reinventing the wheel.

Analysis

Once you are actively gathering feedback in a structured way, you're ready to begin measuring the responses. Having an effective platform that provides this information in a meaningful way is crucial; the analysis tools must be intuitive and available to you any time you have a moment to review them. Your ability to measure feedback is key to increasing profits from it.

Adjustments

Even if you don't immediately make adjustments, just the act of asking will demonstrate you care; provide a vehicle for your customer to interact at a high level with the company; it facilitates the discussion on products and services; and can create positive opinions (measurement-induced judgments). A great next step is to thank your customers for taking the time to give you feedback and engage on social media and other channels.

Creation

Once you've decided to incorporate customer feedback into your business, you're ready to select a platform. Look for a tool that will be accessible to your customers at all times, on any device and one you can distribute to wherever your customers may be - online, in email, on social apps, even offline. Included templates will help you get up to speed quickly and there's no sense reinventing the wheel.

Analysis

Once you are actively gathering feedback in a structured way, you're ready to begin measuring the responses. Having an effective platform that provides this information in a meaningful way is crucial; the analysis tools must be intuitive and available to you any time you have a moment to review them. Your ability to measure feedback is key to increasing profits from it.

Adjustments

Even if you don't immediately make adjustments, just the act of asking will demonstrate you care; provide a vehicle for your customer to interact at a high level with the company; it facilitates the discussion on products and services; and can create positive opinions (measurement-induced judgments). A great next step is to thank your customers for taking the time to give you feedback and engage on social media and other channels.

Creating And Distributing Customer Feedback Surveys

Generate A Survey
Creation

Once your QuestionPro account is created, you can immediately begin creating and editing surveys. There are three ways to create a survey: you can browse the library of survey templates covering a wide range of topics including customer service and human resources; upload a survey from Microsoft Word; or start from scratch.

Survey Delivery
Distribution

Once your survey is created, there are many options for distribution - you can purchase an audience sample from QuestionPro, easily import email addresses and create and manage email lists, and embed surveys and forms into your website or blog. You can also easily post to Facebook and Twitter, or use the "Signs & Flyers" feature to print pre-formatted designs to share and distribute offline.

Results And Analysis
Analysis

Once you begin collecting results, you can review statistics, use visualization tools including infographics and word clouds and more. Complex analysis tools are also built-in to the platform allowing you to filter, work with pivot tables and cross tabs and even perform turn analysis. Exporting options are included as well.

The QuestionPro SmallBiz Feedback Portal: Increasing Profits through Customer Feedback

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