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Likert Scale Options from QuestionPro

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What are "Likert Scales"? A likert scale is a type of rating scale that measures how someone feels about a certain topic or issue. Instead of giving the respondent a dichotomous question with the only options being "yes" or "no," likert scales contain degrees of feeling (usually 5 or 7), so a more accurate response can be attained. Further, qualitative attributes such as feelings and emotions can be quantified and statistically analyzed. For more information, check out this QuestionPro article on likert scales.

Implementing Likert Scales With Your Surveys

When creating your surveys, QuestionPro gives you several options for implementing likert scales. You can either choose from our pre-made survey templates or you can make our own, depending on how specific your needs are.
Choosing a Template
QuestionPro offers over 100 survey templates, each customizable, giving you the ability to add, delete and reorder any questions you need.
Creating a New Survey
Another option you have is creating your own survey from scratch and choosing questions that use some sort of likert scale. Depending on how specific your needs are, this may be your best option for gaining survey data with likert scales and our intuitive user interface makes it a cinch.

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Various Types of Likert Scale Reponses

Customer and client satisfaction
Agreement

These give the user the option of stating how much they agree or disagree about a particular issue. A common "agreement" likert scale might include strongly agree, agree, undecided, disagree, and strongly disagree.

New product and services
Frequency

Use this option to gain information regarding how often the respondent does something. A common "frequency" likert scale might include always, usually, occasionally, seldom, and never.

Event planning
Importance

How important is a particular subject to someone? A common "importance" likert scale would include very important, important, moderately importantly, of little importance, and unimportant.

Website feedback
Quality

Use this type of likert scale to determine how well the respondent feels about the quality of the subject. A common scale would include very good, good, fair, poor, and very poor.

Creating a Survey Using the Likert Scale

We're here to help you sort out the differences in likert scales, and more importantly, implement them in your surveys using QuestionPro.
We've included a short video clip to assist you in getting started on your first survey using likert scales!

Using Likert Scales in QuestionPro

Using Likert Scales in Your Surveys - Things to Consider

QuestionPro makes it easy to hop in and create, distribute, and analyze online surveys with likert scales in just minutes. Here are some other things to consider when looking at other survey solution providers:

Creation

How vast is their template selection with various rating scales? If the questions you need already exist with the corresponding rating scales, there would be no need to try and recreate it with additional parameters. If possible, are you able to take a baseline template and customize it to fit your needs?
How about starting from scratch and creating a brand new survey with rating scales?
How about choosing advanced question types with rating scales attached, only to further add logic such as scoring and branching? How easy is the rating scale survey solution to use?
How about customizing the theme of your survey?
QuestionPro's answer to these questions is yes!

Distribution

Once your surveys with rating scales are ready for feedback, does the solution provider you are considering have the channels to help you distribute, such as email invitations, managing email lists, embedding in a website, posting to social networks and through generating and posting QR codes?
How about if you're in need of a 'sample' audience - are you able to purchase targeted respondents based on certain demographics you designate?
What if your research team is at a tradeshow and they needed to gather rating scale information offline?
QuestionPro gives you all of these options and more!

Analysis

What happens now that your survey rating scale information is collected? Does your solution provider give you an option to view the rating scale information in a snap-shot report with charts and graphs?
How about filtering your rating scale results to drill down to specific information you may be looking for? How about sharing certain data with only certain types of users?
How about taking the results of your rating scales and applying deeper levels of analysis, such as TURF or Trend analysis? In addition, how about using cross tabulation or pivot tables? How about downloading the data for even further manipulation in Excel or SPSS? Or maybe you just want to upload it to the cloud?

Creation

How vast is their template selection with various rating scales? If the questions you need already exist with the corresponding rating scales, there would be no need to try and recreate it with additional parameters. If possible, are you able to take a baseline template and customize it to fit your needs?
How about starting from scratch and creating a brand new survey with rating scales?
How about choosing advanced question types with rating scales attached, only to further add logic such as scoring and branching? How easy is the rating scale survey solution to use?
How about customizing the theme of your survey?
QuestionPro's answer to these questions is yes!

Distribution

Once your surveys with rating scales are ready for feedback, does the solution provider you are considering have the channels to help you distribute, such as email invitations, managing email lists, embedding in a website, posting to social networks and through generating and posting QR codes?
How about if you're in need of a 'sample' audience - are you able to purchase targeted respondents based on certain demographics you designate?
What if your research team is at a tradeshow and they needed to gather rating scale information offline?
QuestionPro gives you all of these options and more!

Analysis

What happens now that your survey rating scale information is collected? Does your solution provider give you an option to view the rating scale information in a snap-shot report with charts and graphs?
How about filtering your rating scale results to drill down to specific information you may be looking for? How about sharing certain data with only certain types of users?
How about taking the results of your rating scales and applying deeper levels of analysis, such as TURF or Trend analysis? In addition, how about using cross tabulation or pivot tables? How about downloading the data for even further manipulation in Excel or SPSS? Or maybe you just want to upload it to the cloud?

Creating, Administering and Analyzing Your Survey with Likert Scales: How It Works

Create Surveys
Create Surveys

Use QuestionPro to create your survey with likert scales either by using one of our pre-made templates, using an existing survey, or by creating your own with our intuitive interface. QuestionPro has over 30 question types with various types of rating scales, logic branching, color themes and other options for customization.

Collect Responses
Collect Responses

Once your survey with likert scales is completed, you can then use our email distribution system, embed the survey into your website or bog, promote them using social media networks such as Facebook, Twitter and Google+, or by using our built in QR code generator. QuestionPro Surveys that utilize Liker Scales look great on mobile devices or tablets, and you can also gather responses offline using our mobile app.

Analyze Results
Results Analysis

With our full line of reporting features such as real-time summary, segmentation tools, trend analysis, pivot tables, and text analytics, analysis is efficient and effective. Need more in-depth options with your rating scale data? Export your survey data directly to Excel, SPSS, or CSV. And it's easy to share results with likert scales formatted Word™ and PowerPoint™ reports or by generating awesome looking infographics and word clouds.

QuestionPro is the leader in likert scale-based survey creation, distribution and analysis