The Rating Scale
A rating scale question requires a person to rate a product or brand along a well-defined, evenly spaced continuum. Rating scales are often used to measure the direction and intensity of attitudes. The following is an example of a comparative rating scale question:

Which of the following categories best describes your last experience purchasing a product or service on our website? Would you say that your experience was:

• Very pleasant
• Somewhat pleasant
• Neither pleasant nor unpleasant
• Somewhat unpleasant
• Very unpleasant