Surveys are incomplete without an insightful Likert scale question. In this blog, we will be looking at some of the best Likert scale examples used in surveys and questionnaires.
Likert scale definition:
Likert Scale questions offer a range of answer options from either end of the spectrum for the respondents to choose from. Over the years, they’ve evolved to become a favorite amongst survey makers as they obtain definite opinions, impressions, and approaches from the respondents.
Named after its founder, psychologist Rensis Likert, the Likert scale question is used to understand the level of agreement that the respondents have with a particular statement. The range provided in this scale is used to gain insights about respondent feelings and opinions. Agreement, frequency, likelihood, quality, or importance can be measured using a Likert scale with corresponding anchors. Scales can be either a unipolar Likert scale or a bipolar Likert scale.
Likert scale examples:
This scale has gained tremendous popularity in online surveys and is used in every study, such as customer satisfaction, employee engagement, or employee satisfaction. One can bifurcate the Likert scale into two types: Odd Likert Scale and the Even Likert Scale.
Decide wisely, which type of Likert scale would provide the best results. Analysis of the target audience, evaluating the purpose of survey research is critical in determining the type of Likert scale question. Depending on whether you’d want to prompt the respondents to give responses that you wish to or wish to provide a neutral option, the respondents can select if they do not have any bias towards the other answers. The odd Likert scale question offers a central point for the respondents to choose if they’re neutral. The even Likert Scale questions have options without a midpoint due to which the respondents will be forced to choose from the provided answer options. The midpoint in the Odd Likert Scale will be interpreted differently by different respondents, but it will never be completely biased.
Odd Likert scale examples:
Odd Likert scales are used when the survey creator intends to provide freedom to the respondents for the type of feedback that they provide.
Learn more: Odd Likert Scale Survey Template
- 3-point Likert scale example for agreement: A Likert scale that offers agree and disagree as to the farthest points along with a neutral option.
- 5-point Likert scale example for agreement: This scale would consist of 5 answer options, which will contain poles and a neutral option connected with intermediate answer options.
- 7-Point Likert Scale Example for Agreement: This scale offers seven different answer options related to an agreement that would be distinct enough for the respondents to answer without getting confused.
- 5-point Likert scale example for satisfaction: This scale of measuring satisfaction will offer five answer options: satisfied and dissatisfied as the poles and a neutral option at the midpoint. These options are interlinked with other options that would provide respondents the variations they look for.
- 7-point Likert scale example for satisfaction: This scale of measuring satisfaction will offer seven answer options, such as satisfied and dissatisfied as the poles and a neutral option at the midpoint. The other options must be distinct and should add value to the scale so that respondents can provide precise feedback without any hindrances.
Researchers can similarly use these scales for measuring likelihood, importance, frequency, and many other factors.
Even Likert scale examples:
This Likert scale is used in situations regarding awareness or insights or similar situations where a neutral option isn’t necessary. Even Likert scale questions are used where biased feedback is expected out of the respondents.
- 2-Point Likert scale example for agreement: This question is the simplest Likert scale question example where there’ll be just two options, such as agree and disagree as two poles of the scale.
- 4-point Likert scale example for agreement: This question will have two poles linked with intermediate agreement answer options. These questions are used to measuring customer satisfaction as well as employee satisfaction.
- 4-point Likert scale example for satisfaction: Poles regarding satisfaction such as satisfied and dissatisfied will be interlinked with other answer options without a neutral answer option.
- 4-point Likert scale example for frequency: To measure frequency, marketers do not necessarily need a midpoint, and so, they can use an even Likert scale question.
- 4-point Likert scale example for likelihood: Understanding the likelihood of brand shareability doesn’t require a center point. An even Likert scale question can suffice the requirement of understanding brand shareability.