What is System Usability Scale? System Usability Scale (SUS) is a questionnaire that is used to evaluate the usability of products and services. These survey questions are used as a quantitative method to evaluate and…

Customer Journey Definition Customer journey is the collection of the entire experience a customer has while communicating with an organization or brand. A customer journey takes into consideration the complete interaction roadmap from discovering a…

What is Quantitative Research? Quantitative research methods focus on garnering information via methods such as polls, questionnaires, and surveys. Once the quantitative data is collected, further computational analysis using statistical methods can be performed. Quantitative…