Social networking and social media are no longer in their infancy. As these platforms keep on developing quickly, they become significant bits of the online design and experience that reshape how brands engage with their consumers. In the world of business, marketing has always been of primary importance. In days gone by, marketing was all about the conventional methods that had been around for a very long time.

Brand Net Promoter Score (NPS) is a way to measure customer loyalty and, hence gives an idea about the company’s health. It is calculated based on a simple question: “How likely are you to recommend our business to a friend or colleague?” The results can either make organizations happy or drive them to act towards improving customer satisfaction….

“A leader is one who knows the way, goes the way and shows the way”- John C Maxwell
Every person you meet will define leadership in the manner they understand it. Irrespective of how you define a leader, he or she should be someone who knows to differentiate between good and bad. 
There are a number of definition for “leaders”, let alone what a great leader is.

Like many companies, you might be doing a quarterly or annual employee performance review. You might also run an evaluation survey to understand how they feel about the workplace. Employee performance is dynamic and constantly evolving,  and so your performance feedback mechanism should constantly change. Real-time feedback tools transform performance management into an agile, continuous feedback process.  

Gathering employee feedback is the first step organizations must take towards making informed decisions that directly affect their workforce. Employees contribute better to the workplace culture if their opinions are taken into consideration and their feedback is taken seriously. 
One very good example to know the pulse of the organization is to deploy an employee engagement survey.

What is employee performance evaluation?
Employee performance evaluation is defined as a formal and productive process to measure an employee’s productivity at work based on the tasks assigned. 
It may seem a lot of work and organizations may question the necessity of the process. But let me tell you, your Human Resources department will be able to sure answer this question.