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Creating an Effective Online Survey

What are "online surveys"? Online surveys are questionnaires that can be sent out and completed by respondents over the internet - on a stationary browser such as a desktop or laptop or the mobile browser on their tablet or smartphone. Surveys are conducted for a variety of purposes. Some are used to gauge customer or employee satisfaction, others are used for market research, and some are just for fun.

The QuestionPro Survey Creation Process

Create. QuestionPro gives you over 50 survey templates to fully modify to your standards. Choose any one, change the fonts, colors and add any questions you may need to ask respondents. You've got over 50 survey templates to select for full customization. Pick any one, change the color and theme, in addition to adding your own questions.

Distribute. Once you're done creating your survey, select from a variety of methods to distribute your survey, which include social media, email, QR codes and even printing your own signs and flyers.

Analyze. By using QuestionPro, you can start to analyze your results as soon as they come in by using the built in real-time summary. Looking for advanced analysis? Simply export your results to SPSS or Excel.

Click here to view our selection of survey templates.

Free account never expires, unlimited surveys!

Some Popular Online Survey Templates to Choose From

Online Survey Software from QuestionPro
Customer Satisfaction

One of the most popular topics of surveys created are customer satisfaction surveys. The questions tend to focus on particular products and specific experiences with recent transactions

Online Surveys Help Gather Feedback
Voice of the Customer

Voice of the customer templates go a little deeper than customer satisfaction. VOC surveys probe deep into the customer's feelings and emotions about the brand and company itself, instead of focusing on a particular product or transaction.

Event Planning with Online Surveys
Employee Evaluation

Employee evaluation surveys cover a wide range of topics, including management/supervisor evaluation, performance reviews, employee satisfaction surveys including those dealing with job climate, stress and turnover rate.

Create Online Surveys
New Product/Concept Testing

Designed for those in the field of market research, new product/concept testing gather information on the market's reaction to certain products or services that are in development. Possessing this information can be crucial to the success of an anticipated product launch.

How to Create Your First Online Survey

To help you get started right away, we've provided a short video clip to help you along the way. Follow these simple steps and you'll be cranking out online surveys left and right!

Step 1: Create an account in under 10 seconds at QuestionPro;
Step 2: Once you log in, click on Create a Survey;
Step 3: Either choose a template, import an already existing one, or create your own to get started!

Creating Online Surveys with QuestionPro

Things to Consider When Using Online Survey Tools

QuestionPro makes it easy to jump in and start creating online surveys, whether you're experienced or a novice. There are a few options available for survey creation, and if you don't have a lot of experience with, it's a good idea to keep the following points in mind:

Survey Creation

How vast is their template library? Does it cover a wide range of topics from customer satisfaction to product development and employee evaluations? Once you've chosen a template, how easy is it to customize? Are you given full access to the CSS code to modify any aspect you wish? Are you able to use existing questionnaires as base templates for new surveys? In general, how much flexibility is given to the entire online survey creation process?

Effective Delivery

When delivering the survey, what sort of online survey tools are available? Can you create and manage a personal email list of friends and acquaintances that you wish to share your surveys with? How about if you're conducting market research and need a specific demographic to target? Can you select a specific number of respondents along with factors such as gender, age and location?

Results Analysis

Once you've gathered the responses you need, how intuitive is data reporting and analysis? At any time during the collection process, can you view a real-time snapshot of your results? How about customizing report data? Are you able to filter certain variables of your research data so that you can view the exact kind of information you need? Are you able to export the raw data in Excel or CSV formatting for further data analysis?

QuestionPro can accomplish all of the above!

Survey Creation

How vast is their template library? Does it cover a wide range of topics from customer satisfaction to product development and employee evaluations? Once you've chosen a template, how easy is it to customize? Are you given full access to the CSS code to modify any aspect you wish? Are you able to use existing questionnaires as base templates for new surveys? In general, how much flexibility is given to the entire online survey creation process?

Effective Delivery

When delivering the survey, what sort of online survey tools are available? Can you create and manage a personal email list of friends and acquaintances that you wish to share your surveys with? How about if you're conducting market research and need a specific demographic to target? Can you select a specific number of respondents along with factors such as gender, age and location?

Results Analysis

Once you've gathered the responses you need, how intuitive is data reporting and analysis? At any time during the collection process, can you view a real-time snapshot of your results? How about customizing report data? Are you able to filter certain variables of your research data so that you can view the exact kind of information you need? Are you able to export the raw data in Excel or CSV formatting for further data analysis?

QuestionPro can accomplish all of the above!

The Process of Online Survey Creation at QuestionPro

Online Survey Tools from QuestionPro
Creation

Create an account within seconds on QuestionPro to start creating online surveys. Click "create a survey" to have access to over 100 different survey templates, each one fully customizable. You can change the questions, question types, as well as altering the theme of the survey itself. If you have a survey typed out, you can import it into QuestionPro.

QuestionPro Online Surveys
Distribution

When the survey you've created is finished and ready to go, choose from a variety of options to administer it. You can create and manage email lists for quick distribution. You can post your completed survey to Facebook, Twitter and LinkedIn with a couple of clicks. You can easily embed your survey on your webpage or blog, or generate a unique QR code that links directly to your online survey.

Collect Responses using QuestionPro's Online Survey Tools
Analysis

At any point in time during your survey you can view the results in real-time. QuestionPro creates a snapshot report for you with visual aids such as graphs and charts. Any time you wish to create a custom report to apply filtering, use Pivot Tables or view any trend analysis, QuestionPro provides an intuitive user interface to make it happen.

QuestionPro is the leading provider in online survey tools