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Use a Semantic Differential Scale on Your Surveys

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The semantic differential scale asks a person to rate a product, brand, or company based upon a seven-point rating scale that has two bi-polar adjectives at each end. Some examples on your survey would include love / hate, satisfied / unsatisfied and likely to return / unlikely to return.

Semantic Differential Scale Example

Would you say our website is:
(7) Very Attractive
(6)
(5)
(4)
(3)
(2)
(1) Very Unattractive

Notice that unlike the rating scale, the semantic differential scale does not have a neutral or middle selection. A person must choose, to a certain extent, one or the other adjective..

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Examples of a Semantic Differential Scale

Customer and client satisfaction
Satisfaction Rating

Multiple choice gives the respondent the option of choosing either one or many answers depending on what you specify in the options.

New product and services
Open Ended Text

The best way to receive detailed, qualitative information is by giving the user a text box to freely write their answer.

Event planning
Ordering

This is an interesting way to receive qualitative feedback. Ordering allows the respondent to rank how they feel about a topic.

Semantic Differential Scale
Slider

Questions that feature a graphical slider give the respondent a cool and interactive way to answer the question, while giving you either quantitative or qualitative information.

Creating A Survey with QuestionPro

To help you with gathering quantitative, qualitative or both kinds of feedback, we've included a short video to show you how to get started using QuestionPro.
Make a new survey with the following steps:
Step 1: Go to QuestionPro and create an account
Step 2: After you're logged in, click the button that says "Create a Survey";
Step 3: From here, you can select three options for survey creation, whether selecting a template, importing a previously made survey, or creating your own.

Gathering Quantitate, Qualitative or Both with QuestionPro

Using a Semantic Differential Scale - Things to Consider

QuestionPro provides you with the necessary resources to collecting all types of various data. When seeking an alternative solution provider though, consider the following:

Creation

What does it take to get a free account? Can you sign up within a matter of seconds? After you're logged in, how easy is it to actually create a survey? Can you create your own survey within minutes or are you bombarded with so tabsd, optiosn and various windows that it's difficult to manage? What about customization? Can you easily edit your survey any way you wish to fit your specific needs?
QuestionPro gives you the options you need to create a survey.

Distribution

Once your survey is complete, how difficult is it to send it out? Does your solution offer access to edit and manage a personal email list for delivery? How about giving you a direct hyperlink so you can easily share your survey on Facebook or LinkedIn? What about giving you embeddable HTML code to post your survey on a website or blog?
QuestionPro offers all the mentioned solutions.

Analysis

After you're done collecting your respondents' answers, how easy is reporting the results? Do you have access to a snapshot at anytime during the collections process to see an overview of the results? How easy is filtering the data? How about if you need more detailed analysis? Can you export the results & put them into Excel for more in-depth evaluation?
With QuestionPro, you can do all the above.

Creation

What does it take to get a free account? Can you sign up within a matter of seconds? After you're logged in, how easy is it to actually create a survey? Can you create your own survey within minutes or are you bombarded with so tabsd, optiosn and various windows that it's difficult to manage? What about customization? Can you easily edit your survey any way you wish to fit your specific needs?
QuestionPro gives you the options you need to create a survey.

Distribution

Once your survey is complete, how difficult is it to send it out? Does your solution offer access to edit and manage a personal email list for delivery? How about giving you a direct hyperlink so you can easily share your survey on Facebook or LinkedIn? What about giving you embeddable HTML code to post your survey on a website or blog?
QuestionPro offers all the mentioned solutions.

Analysis

After you're done collecting your respondents' answers, how easy is reporting the results? Do you have access to a snapshot at anytime during the collections process to see an overview of the results? How easy is filtering the data? How about if you need more detailed analysis? Can you export the results & put them into Excel for more in-depth evaluation?
With QuestionPro, you can do all the above.

Using a Semantic Differential Scale: The QuestionPro Process

Create Surveys
Create Your Questionnaire

Signing up with QuestionPro gives you access to over 100 different templates to use for distribution, editing or simply brainstorming new ideas. Customize the questions, question types, order and color to fit your exact needs.

Collect Responses
Collect Responses

When you're done creating your survey, you can distribute it via email, direct link or embedding HTML code on your website or blog. You can view a snapshot report, in real-time, of your current responses.

Analyze Results
Analyze Your Findings

After the survey is finished and you're done collecting responses, you can view detailed reports with customization at your fingertips. You can apply filters, work with pivot tables and view trend analysis.

Semantic Differential Scales By QuestionPro