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Easily Create, Send and Analyze Questionnaires. Create Your First Questionnaire For Free Now!

What is a "questionnaire?" A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. The responses can then be analyzed, reviewed for trends, and used to make better, more informed decisions. Market research and customer satisfaction measurements are common applications of questionnaires. For additional insight into producing effective questionnaires, check out Research Access or the QuestionPro blog.
QuestionPro provides 3 ways to create a questionnaire:
1) select from our vast library of questionnaire templates;
2) import an existing questionnaire; and
3) create a questionnaire from scratch using our powerful questionnaire editor.

Questionnaire Template Library

The QuestionPro questionnaire library provides over 100 editable and customizable questionnaire templates, ranging from employee feedback to customer satisfaction to research templates and more. When you are preparing questionnaires, it is a good idea to have a complete idea of the goal for each questionnaire and the information you would like to gather. This will help you plan out the design of the questionnaire, the logic to be used and the type of questions to choose. Drafting a survey or questionnaire takes some time, which is why we have made the interface as easy to use as possible and have provided our extensive questionnaire library to speed up the process even further. Often questionnaires can be created within just a couple of minutes.

Importing Existing Questionnaires

For existing QuestionPro users, copying existing questionnaires allows you to quickly begin gathering feedback on a new subject because the customizations, logic, etc. you have previously made will copy over to the new questionnaire. For new (and existing) users, another option is to create a questionnaire using our Microsoft™ Word™ template. Then once it is ready, you can import the completed questionnaire into your account. This can be especially useful if the person administering the questionnaire (the QuestionPro user) is not the person authoring the questionnaire. The author can use the Word template and then send the completed document to the QuestionPro user, who can upload the questionnaire instead of having to re-create the questionnaire manually.

Creating a New Survey

If you are not able to find a template that meets your needs and do not have existing questionnaires to copy from, the third option is to create a survey from scratch. QuestionPro's intuitive user interface will help you quickly customize the design, select from a wide range of question types, add layers of logic, scoring and much more to create the perfect vehicle for gathering the necessary feedback.

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Some of our Popular Questionnaires

Customer and client satisfaction
Customer / Client Satisfaction Questionnaire

This survey is for customers or clients to respond to and provide feedback on their experience purchasing your product or utilizing your service. QuestionPro provides a number of online satisfaction questionnaire templates. These questionnaires can then be edited and customized to meet your needs, and used to measure the level of satisfaction your customers receive.

New product and services
Gather Feedback on New Products & Services

When you prepare to launch a new product or introduce a new service, customer feedback helps you enhance the quality of the offering as you prepare for its launch. Direct feedback is imperative to understand how your customer base will respond and adopt the offering. This questionnaire template helps you forecast and measure the acceptance and adoption by the market.

Event planning
Event Planning Questionnaires

Planning events can be exhausting - with the help of one of QuestionPro's questionnaires, information gathering, scheduling and organizing activities can be managed much more efficiently. Check out this template or one of our other sample questionnaires to find one that will work to help streamline the planning of your next event.

Website feedback
Gathering Website Feedback

Feedback from your website is one of the best ways to generate free, instant feedback from one of your most powerful marketing tools in real-time. Feedback can be related to the website itself; your blog or other content areas; specific to products or services you offer, and much more. We have a number of website feedback sample questionnaires so you can find one that is close to what you are looking for and customize it to meet your needs.

How to Create Your First Questionnaire

In order to help you dig right in and start gathering feedback as quickly as possible, we've created a short video to walk you through the process.
Create a questionnaire using these simple steps:
Step 1: Create a QuestionPro account and login;
Step 2: Click the "Create a Survey" button toward the top of the page;
Step 3: choose one of the options - either "New Survey" to work from scratch; "Upload a MS Word Document" to use our template and upload questionnaires created offline; or "Copy a Survey Template" to customize one of our pre-created templates.
Once you have created the survey you can add/edit questions and answer options; add scoring, branching logic and more, set your finish and branding options, and you're ready to distribute!

Creating Questionnaires on QuestionPro

Utilizing Questionnaires for Feedback - Things to Consider

While QuestionPro makes it easy to jump in and create, distribute, and analyze online questionnaires in just minutes (and for free!), there are a number of additional considerations that make our solution stand out. As you are evaluating an online questionnaire tool, consider the following:

Creation

How extensive is their questionnaire library? There's no reason to 're-create the wheel' if it's not absolutely necessary. Can an existing questionnaire template be used as a baseline and then customized to fit the specific needs of your questionnaire?
What flexibility is built-in if you have a unique need and want to create a questionnaire completely from scratch?
What about advanced question types, and logic such as branching and scoring? Will the questionnaire solution allow for that? If so, how easy is it use.
Are there themes to choose from to customize the look and feel of the survey?
QuestionPro's answer to these questions and more, is YES!

Distribution

Once your questionnaire is ready for feedback, does the solution provider you are considering have the necessary channels in place to help you distribute, such as email invitations, managing email lists, embedding in a website, posting to social networks and through generating and posting QR codes?
What if you are in need of a 'sample' audience - do they have a solution where you can purchase targeted respondents based on the demographics you designate?
What about gathering feedback offline, such as while your team is in the field or at a large event like a conference or tradeshow?
QuestionPro offers all of these and more. Again, our answer is YES!

Analysis

Once your responses have been gathered, now what? Is there a summary report of some kind that gives you a snap-shot of responses with visual tools like graphs and charts?
Can you drill-down into the responses, filter responses based on criteria you establish, and share the results externally or selectively publish some results online to share with others?
What about deeper analysis using tools like Trend and TURF analysis; pivot tables / cross tabulation? Can you create custom data filters to see the results the way you need to? Can you look at an individual respondent record? Can you download the data for further manipulation in Excel or in SPSS format? What about exporting the results to the cloud?
A resounding YES! from QuestionPro to all of these and much more

Creation

How extensive is their questionnaire library? There's no reason to 're-create the wheel' if it's not absolutely necessary. Can an existing questionnaire template be used as a baseline and then customized to fit the specific needs of your questionnaire?
What flexibility is built-in if you have a unique need and want to create a questionnaire completely from scratch?
What about advanced question types, and logic such as branching and scoring? Will the questionnaire solution allow for that? If so, how easy is it use.
Are there themes to choose from to customize the look and feel of the survey?
QuestionPro's answer to these questions and more, is YES!

Distribution

Once your questionnaire is ready for feedback, does the solution provider you are considering have the necessary channels in place to help you distribute, such as email invitations, managing email lists, embedding in a website, posting to social networks and through generating and posting QR codes?
What if you are in need of a 'sample' audience - do they have a solution where you can purchase targeted respondents based on the demographics you designate?
What about gathering feedback offline, such as while your team is in the field or at a large event like a conference or tradeshow?
QuestionPro offers all of these and more. Again, our answer is YES!

Analysis

Once your responses have been gathered, now what? Is there a summary report of some kind that gives you a snap-shot of responses with visual tools like graphs and charts?
Can you drill-down into the responses, filter responses based on criteria you establish, and share the results externally or selectively publish some results online to share with others?
What about deeper analysis using tools like Trend and TURF analysis; pivot tables / cross tabulation? Can you create custom data filters to see the results the way you need to? Can you look at an individual respondent record? Can you download the data for further manipulation in Excel or in SPSS format? What about exporting the results to the cloud?
A resounding YES! from QuestionPro to all of these and much more

Creating, Distributing and Analyzing your Questionnaire: How it Works

Create Surveys
Create Questionnaires

Quickly create questionnaires using our powerful web-based platform. You can create your own questionnaire, copy a professionally written questionnaire template, or upload your questionnaire directly from a Microsoft™ Word™ file. With over 30 question types, advanced logic, dozens of color themes and other customization options, QuestionPro makes it easy to create great looking questionnaires, surveys and more.

Collect Responses
Gather Responses

Reach respondents wherever they are using our email distribution system, embedding in your website or blog, with pop-up and exit questionnaires, promoting using our built-in QR Code generator or posting to social networks like Facebook, Twitter and Google+. QuestionPro Questionnaires look great on mobile devices or tablets, and you can even collect responses offline using our SurveyPocket iPad & Android tablet or Smartphone app.

Analyze Results
Analyze Results

With our full suite of reporting features such as real-time summary, pivot tables, segmentation tools, trend analysis, and text analytics, analysis is efficient and effective. Need more in-depth options to comb through the data? Export your survey data directly to Excel, SPSS, or CSV. And it's easy to share results with formatted Word™ and PowerPoint™ reports or by generating great looking infographics and word clouds.

QuestionPro is the leader in questionnaire creation, distribution and analysis