Billboard

Creating Customer Satisfaction Survey Questions

Use QuestionPro to help gauge Customer Satisfaction

Join over 2 million customers

Toyota Logo
Samsung Logo
US Postal Service Logo
Hyatt Logo
Siemens Logo
Stanford University Logo

Create customer satisfaction survey questions for your business. Discover customer satisfaction using QuestionPro for free!

What are customer satisfaction survey questions? These are specific questions aimed at measuring how products and services provided meet or exceed customer expectations. The market is dynamic in nature and constant evaluation of the customers' buying behavior is imperative to every type of organization. Having such knowledge regarding customer satisfaction can assist you in improving products and services, knowing specifically which areas to enhance. For more information about gathering customer satisfaction, check out these articles from Quirks.com.

QuestionPro provides 3 ways to help you with questionnaires consisting of customer satisfaction survey questions:
1) choose from our extensive library of customer satisfaction templates;
2) import existing customer satisfaction survey questions and
3) create a survey from scratch using our powerful questionnaire editor.

Templates for Customer Satisfaction Survey Questions

QuestionPro provides easy, ready-to-use templates for measuring customer satisfaction. Available now are 10 templates that each measure various aspects of customer satisfaction, ranging from motivation and buying experience, organizational concern, to overall service quality. When you're trying to measure customer satisfaction of a particular product or service, it's best to have an idea regarding which specific areas you'd like to focus on. This will help tremendously when determining the logical flow of your survey questions, in addition to gaining valuable insight about your products and services. This can be a very time consuming process, which is why QuestionPro provides you with pre-made templates for full use or help with brainstorming customer satisfaction survey questions, which can be found on our customer satisfaction templates page.
Importing Existing Customer Satisfaction Survey Questions
If you're already a QuestionPro user, one of the options available to you is importing an existing customer satisfaction survey. This allows you to easily maintain your momentum when creating multiple customer satisfaction surveys, for importing will maintain the customizations and logic of your previous surveys. In addition, customer satisfaction survey questions can be typed up in Microsoft™ Word™, and then imported into your account. This allows other users, who may not be the author of a particular customer satisfaction survey, to create their own survey based on the logic and flow of the template.
Create a New Customer Satisfaction Survey
If you don't find any templates that can meet your needs and don't have any existing customer satisfaction survey questions to import, you always have the option of creating a brand new customer satisfaction survey. QuestionPro provides an easy-to-use interface where you can select from a wide variety of question types to yield the information you need to make important decisions regarding customer satisfaction.

Free account never expires, unlimited surveys!
  • Pro accounts for as low as $12
  • No contracts. No commitments.
  • UNLIMITED surveys
  • UNLIMITED responses

Templates with Customer Satisfaction Survey Questions

Customer and client satisfaction
Retail Store Evaluation

The retail store survey for customer satisfaction is aimed toward individuals who manage brick-and-mortar retail outlets. The customer satisfaction survey questions on this template measure satisfaction regarding store hours, convenience of location, atmosphere, product selection, pricing and much more. This is very useful when trying to enhance the overall taste of your store.

New product and services
Product/Service Satisfaction

The product/service satisfaction template is geared towards measuring customer satisfaction of the entire experience. This template consists of a few question types, open and closed ended, that try to capture the entire customer experience, from being helped by the employees to using the product described. This helps to evaluate customer satisfaction with a broader perspective.

Event planning
Motivation and Buying Experience

When you want to learn more about why a customer ordered a specific product, you can employ the Motivation and Buying Experience customer satisfaction template. The questions in this template focus more on why the customer purchased a particular product. Questions regarding the primary reason for purchasing certain products, the price they paid and overall value of customer satisfaction are all addressed.

Website feedback
Service Quality Evaluation

For those that wish to evaluate customer service in particular, using this customer satisfaction template can measure various aspects of the service experience. This template includes customer satisfaction survey questions regarding a customer's overall experience, their interaction with a particular individual, wait times, and likelihood and switching product brands.

Creating Customer Satisfaction Survey Questions in QuestionPro

To help you jump right in and start gathering customer satisfaction information as quickly as possible, we've created a short video to walk you through the process.
Start creating customer satisfaction survey questions using these simple steps:
Step 1: Create a QuestionPro account and login;
Step 2: Click the "Create a Survey" button toward the top of the page;
Step 3: Choose one of the options - either "New Survey" to work from scratch; "Upload a MS Word Document" to use our template and upload customer satisfaction surveys created offline; or "Copy a Survey Template" to customize one of our pre-created templates.
Once you have created the survey regarding customer satisfaction, you can add/edit questions and answer options; add scoring, branching logic and more, set your finish and branding options, and you're ready to distribute!

Creating Customer Satisfaction Survey Questions in QuestionPro

Things to Remember When Using Customer Satisfaction Questions for Feedback

QuestionPro certainly makes it easy to jump in and start creating, distributing and analyzing your customer satisfaction survey questions. While you're evaluating other customer satisfaction tools to help you, consider the following when comparing QuestionPro:

Creation

How extensive is their customer satisfaction survey question library? When you have ready-to-go templates that cover a broad range of ideas, you don't have to re-invent the wheel. Can you use the customer satisfaction template as a baseline and then customize it to fit your needs? There may be very little time required for brainstorming.
Another thing to consider is the flexibility of the template. Is it possible to tweak various aspects of the customer satisfaction template to fit your unique needs?
How about utilizing advanced question types and additional components such as logic branching and scoring? Is your solution able to offer that? In addition, how about custom themes to alter the look and feel of your survey? QuestionPro is able to perform all of the above.

Distribution

Once your custom satisfaction survey questions are ready for feedback, does the solution provider you are considering have the necessary means in place to help you distribute your survey, such as email invitations, managing email lists, website embedding, social network postings and through QR code generation?
What if you need specific kinds of respondents, ones based on targeted demographics of a 'sampled' audience, such as age or gender?
How about if your company is attending a tradeshow or conference and you need to gather data offline?
QuestionPro easily provides everything mentioned.

Analysis

What do you do now that your customer satisfaction responses have been gathered? Does the solution in question offer a snap-shot of the response data with visual tools such as charts and graphs?
Can you then take those responses and drill them down, filtering based on certain criteria you select, only then to export and share with others, or publish certain parts to share with certain people? How about deep analysis such as TURF and Trend analysis, cross tabulation and pivot tables? Can you create custom data filters to view the data in ways you need? Can you look at individual respondents' records? What about exporting your results for further analysis in Excel or SPSS? Or what about just uploading your results to the cloud?
A huge YES! from QuestionPro to all of these features and more!

Creation

How extensive is their customer satisfaction survey question library? When you have ready-to-go templates that cover a broad range of ideas, you don't have to re-invent the wheel. Can you use the customer satisfaction template as a baseline and then customize it to fit your needs? There may be very little time required for brainstorming.
Another thing to consider is the flexibility of the template. Is it possible to tweak various aspects of the customer satisfaction template to fit your unique needs?
How about utilizing advanced question types and additional components such as logic branching and scoring? Is your solution able to offer that? In addition, how about custom themes to alter the look and feel of your survey? QuestionPro is able to perform all of the above.

Distribution

Once your custom satisfaction survey questions are ready for feedback, does the solution provider you are considering have the necessary means in place to help you distribute your survey, such as email invitations, managing email lists, website embedding, social network postings and through QR code generation?
What if you need specific kinds of respondents, ones based on targeted demographics of a 'sampled' audience, such as age or gender?
How about if your company is attending a tradeshow or conference and you need to gather data offline?
QuestionPro easily provides everything mentioned.

Analysis

What do you do now that your customer satisfaction responses have been gathered? Does the solution in question offer a snap-shot of the response data with visual tools such as charts and graphs?
Can you then take those responses and drill them down, filtering based on certain criteria you select, only then to export and share with others, or publish certain parts to share with certain people? How about deep analysis such as TURF and Trend analysis, cross tabulation and pivot tables? Can you create custom data filters to view the data in ways you need? Can you look at individual respondents' records? What about exporting your results for further analysis in Excel or SPSS? Or what about just uploading your results to the cloud?
A huge YES! from QuestionPro to all of these features and more!

Creating, Distributing and Analyzing Customer Satisfaction Survey Questions: The Process

Create Surveys
Creating Customer Satisfaction Survey Questions

Quickly create customer satisfaction survey questions using our powerful web-based platform. You can create your own customer satisfaction survey, copy a professionally written customer satisfaction template, or upload your own customer satisfaction survey questions directly from a Microsoft™ Word™ file. With over 30 question types, advanced logic, dozens of color themes and other customization options, QuestionPro makes it easy to create surveys for discovering customer satisfaction.

Collect Responses
Collecting Responses

Reach respondents wherever they are using our email distribution system, embedding in your website or blog, with pop-up and exit questionnaires, promoting using our built-in QR Code generator or posting to social networks like Facebook, Twitter and Google+. QuestionPro Customer Satisfaction surveys look great on tablets or mobile devicess, and you can even collect responses offline using our SurveyPocket iPad & Android tablet or Smartphone app.

Analyze Results
Results Analysis

With our full suite of reporting features such as real-time summary, pivot tables, segmentation tools, trend analysis, and text analytics, analysis of your customer feedback responses is efficient and effective. Do you possibly need more in-depth options to comb through the data? QuestionPro allows you to export your survey data directly to Excel, SPSS, or CSV, and amkes it easy to share results with formatted Word™ and PowerPoint™ reports or by generating great looking infographics and word clouds.

QuestionPro is the leader in customer satisfaction survey creation, distribution and analysis