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XDay 2024 QuestionPro

WHERE INSIGHTS PROFESSIONALS MEET

OCTOBER 3RD 2024 - AUSTIN, TX

Stan Sthanunathan

Former VP Consumer & Market Insights

Priscilla McKinney

CEO

Michael Bair

SVP, Customer Experience
FIGS

Amy Maret

Principal Researcher, Trends & Thought Leadership

Divya Varshney

Sr. Director, Global Healthcare Marketing

Lydia Morrison, M.S.

Marketing Communications Manager

Stephanie Murphy PhD

Founder & Principal Consultant

MCS Consulting

Andrea Hollingsworth PhD

Founder and CEO

Dan Riley

Founder
RADICL

Julie Rodda PhD

SVP, Head of People & Culture

Eric Ortega

Employee Experience &
Communications Manager
cost plus World Market

Vivek Bhaskaran

CEO & Founder

Sanja Licina PhD

President, Workforce

Dan Fleetwood

President, Research & Insights

Ken Peterson

President, Customer Experience

Raj Sivasubramanian

Vice President, Journey mapping & CX consulting

Arti Bedi Pullins

President and Chief Healthcare Officer

Sumair Sayani

Global Lead AI Programs & Strategic Partnerships

Event agenda

8:00 AM
Main Stage
Registration opens + breakfast
9:00 AM
Main Stage
Welcome
Crystal Wiese
Marketing Director - QuestionPro
Dan Fleetwood
President, Research & Insights - QuestionPro
9:15 AM
Main Stage
Igniting Innovation: Vivek Bhaskaran Kicks Off XDay 2024

Join us as Vivek Bhaskaran, CEO & Founder of QuestionPro, kicks off XDay 2024! Vivek will share his vision for the future of market research, highlighting the innovative technologies and methodologies that are transforming the industry.

Drawing from his extensive experience and leadership, he will discuss the critical importance of data quality, the power of advanced analytics, and the role of qualitative research in shaping insights. Additionally, Vivek will unveil the future roadmap of QuestionPro product updates, offering a sneak peek into the cutting-edge features and enhancements on the horizon. Don't miss this dynamic start to XDay 2024!

Vivek Bhaskaran
CEO & Founder - QuestionPro
9:45 AM
Main Stage
Morning keynote

We are excited to be hosting Gautham Rau, a seasoned executive with over 16 years of experience in retail, consumer goods, and analytics, as he explores the future trends shaping these industries. With leadership roles at companies like Nike and Target, Gautham has driven innovation and strategic initiatives on a global scale.

In this keynote, he will discuss emerging trends, from advanced analytics and consumer behavior shifts to sustainability and digital transformation. Gain insights into how these trends are influencing the market landscape and learn strategies to stay ahead in an ever-evolving industry. Don't miss this opportunity to hear from a leader who has been at the forefront of retail and consumer goods innovation.

Gautham Rau
Vice President General Manager Americas - Timberland
10:30 AM
All rooms
Smoothie and coffee break
10:45 AM
Main Stage
Creating a remarkable future of work

Our distinguished panel of thought leaders will explore what makes for a great employee experience, how technology can enhance it, and the importance of effectively collecting and acting on employee feedback.

Dive into discussions on the biggest labor market challenges today, the evolving needs of workers post-pandemic, and strategies to become or remain an employer of choice. Discover the trends shaping the employee experience in the coming years and gain actionable insights to create a remarkable future of work.

Sanja Licina
President, Workforce - QuestionPro
Eric Ortega
Employee Experience & Communications Manager - WorldMarket
Stephanie Murphy
Founder & Principal Consultant - MCS Consulting
Julie Rodda
SVP, Head of People & Culture - ZIO


Bass Ballroom
Beyond AI: The evolution of market research

Market research is evolving rapidly, driven by more than just artificial intelligence. This insightful session explores the latest advancements reshaping the industry. Discover how advanced data analytics, behavioral insights, and innovative qualitative research methodologies are revolutionizing data collection and interpretation.

Learn how to achieve deeper, more actionable insights and elevate data quality. Understand how to blend human intuition with technological innovations for a comprehensive and future-ready market research approach. Join us to navigate the dynamic landscape of market research and stay ahead of the curve in this ever-changing field.

Lydia Morrison
Marketing Communications Manager - New England Biolabs
Amy Maret
Principal Researcher, Trends & Thought Leadership - Hubspot
Jill Meneilley
Director, Digsite - QuestionPro


Singer room
Customer journey mapping workshop

Dive into the world of Customer Journey Mapping with this hands-on workshop. Designed to help you understand and map out your customers' experiences from initial contact to long-term loyalty, this session will teach you how to identify key touchpoints, pain points, and moments of delight.

Gain practical skills and tools to visualize and enhance the entire customer journey, ensuring satisfaction and loyalty. Ideal for professionals aiming to deepen their understanding of customer behavior, this workshop will empower you to create impactful, customer-centric strategies. Elevate your customer experience approach and drive meaningful engagement.

Raj Sivasubramanian
Vice President, Journey mapping & CX consulting - QuestionPro
11:30 AM
All rooms
Break
11:45 AM
Main Stage
Fireside chat with Dan Fleetwood and Stan Sthanunathan

Join us for an engaging fireside chat featuring Dan Fleetwood and Stan Sthanunathan. Stan, who recently retired as Executive Vice President of Consumer & Market Insights at Unilever, brings a wealth of experience from his global roles, including his time as Vice President of Marketing Strategy & Insights for The Coca-Cola Company.

Post-retirement, he founded i-Genie.AI, an AI/ML company focused on delivering real-time insights. Stan is a prominent figure in the industry, having spoken at numerous conferences and lectured at prestigious business schools. Don't miss this opportunity to gain insights from a leader who has significantly shaped the market research landscape.

Stan Sthanunathan
VP Consumer & Market Insights - Unilever
Dan Fleetwood
President, Research & Insights - QuestionPro


Bass Ballroom
Rock Rock and CX


Newton room
The era of six generations in the workplace

From the Silent Generation to Generation Alpha, age diversity among employees is at an all-time high. Does this make you excited or nervous? If you said a little bit of both, you're not alone.

Many leaders share these mixed feelings. The upside is tremendous for both organizations and employees, as this mix can bring diverse strengths and talents. However, there are important considerations to ensure everyone can thrive.



Singer room
The re-experience epiphany: Thinking wrong about all the _Xs

What if everything you've been taught and told about experience was wrong?

An introduction by author Mike Burn to the forthcoming book "Re-experience" co-authored by Mike, and QuestionPro founder and CEO Vivek B. In which they bring forth a new, radical, and status quo-busting perspective on what experience really is, how it can be designed, and why it should be the most important strategic imperative for every organization.

The discussion will introduce you to the concept that what is re-experienced, not what is lived, drives the decisions that the people most important to your success make in the moments that matter most - and why the way experiences are designed must change and how you can do it.

Mike Burns
Author
12:30 PM
All rooms
Lunch
1:30 PM
Main Stage
AI Revolution: Transforming Employee, Customer, and Market Research

Artificial intelligence is revolutionizing employee, customer, and market research, offering unprecedented opportunities for deeper insights and improved decision-making. In this panel, industry experts will explore how AI is enhancing data collection, analysis, and interpretation across these fields.

Learn how AI-driven tools can uncover hidden patterns in employee engagement, predict customer behaviors, and identify market trends with greater accuracy. The panel will discuss the ethical considerations and challenges of integrating AI and provide practical strategies for leveraging AI to drive innovation and efficiency.

Discover how AI can transform your research approach and position your organization at the forefront of the industry.

Sumair Sayani
Global Lead AI Programs & Strategic Partnerships - QuestionPro
Arti Bedi
President and Chief Healthcare Officer - QuestionPro
2:40 PM
All rooms
Break
3:00 PM
Main Stage
CX Excellence: Insights from Leading Practitioners

Join top Customer Experience (CX) practitioners as they share insights and expertise on delivering exceptional customer experiences. Discover trends, strategies, and best practices driving CX success.

Gain actionable advice on overcoming challenges and creating meaningful customer connections. Elevate your CX initiatives with valuable takeaways from this engaging discussion.



Bass Ballroom
Radical self-compassion as a superpower

Mistakes can feel like monumental setbacks. But what if our failures, flaws, and foibles held the key to unlocking our true potential? In this empowering talk, Dr. Andrea explores the transformative power of radical self-compassion in the workplace and beyond.

By reframing our worst fears and failures into opportunities to shine, she explores how we can find resilience and renewal in the face of life’s inevitable messes and mishaps. Audiences will gain practical strategies for finding grit, grace, and resilience, transforming failures into growth opportunities, and supporting and uplifting others.

Dr. Andrea Hollingsworth
Founder and CEO - Hollingsworth Consulting


Newton room
Collaboration is the new competition

In today's fast-paced business environment, collaboration has become the new competition. Join Priscila McKinney, CEO of Little Bird Marketing, as she delves into the transformative power of collaborative efforts in driving business success. Discover how fostering a culture of cooperation and partnership can unlock new opportunities, enhance innovation, and propel your organization forward.

Learn practical strategies to break down silos, build strong alliances, and create a thriving ecosystem where everyone wins. This session is essential for leaders looking to embrace collaboration as a competitive advantage and navigate the complexities of the modern marketplace effectively.

Priscila McKinney
CEO - Little Bird marketing
4:00 PM
Main Stage
Closing keynote
5:00 PM - 8:00 PM
Main Stage
Rooftop dinner reception

Thanks to our XDay partners

esomar
women-in-research
women-in-research

Don’t miss this exclusive opportunity to network with industry leaders

LEARN WHO'S COMING TO XDAY

Video testimonials

Assem Kassymova
Researcher, UTHealh Austin
David Hicks
Co-Founder & Chairman, XM Coach
Ken Peterson
CX President, QuestionPro

Location

Thompson Austin

A place for locals and visitors to let loose poolside or at our restaurants and bars, where the luxe, contemporary vibe is signature Thompson — bold but not showy, complex yet confidently relaxed.

Join us on October 3rd in Austin, TX to experience the evolution of delight for your customers and employees.

This year we have setup a room block in Aloft Austin, which is at 5 minutes walking distance from the Thompson.

Map and directions

Room block

Aloft Austin Downtown

Experience Austin like never before at Aloft Austin Downtown. Tucked within the popular 6th Street Entertainment District, our pet friendly hotel places you just steps away from the area's best shopping, dining, and entertainment.

Unlock an exclusive rate from QuestionPro by booking through the button below. Offer available until September 9th, 2024.

Book in our room block

Other options

Make yourself at home in one of the 229 guestrooms featuring minibars. Complimentary wireless internet access keeps you connected, and smart speakers are provided for your entertainment.

Private bathrooms have complimentary toiletries and bathrobes. Conveniences include safes and desks, as well as phones with free local calls.

tommie Austin isn’t a place to stay, but a destination to experience. In the vibrant hub of downtown Austin, unwind in a unique hotel room that exudes purposeful minimalism and West Texas-inspired decor.

Modern, handmade furnishings and panoramic photography by Austin native Kenny Bruan compliment the energy of our rooms with floor-to-ceiling windows that invite exploration of nearby 6th Street, Rainey Street and beyond. Our hotel rooms are perfectly designed for up to two guests.

Meet in the heart of downtown near Austin's top destinations. Explore Sixth Street and Rainey Street nightlife entertainment, and dining. Inside, discover two restaurants, a Topgolf swing Suite, an F45 Training studio, and a rooftop pool overlooking the city.

Stay in the heart of Austin in one of our rooms or suites with skyline views. Each room has a sleek design, European-style linens, and premium bath products.

Get swept up in the excitement of 6th Street at The Westin Austin Downtown. Lined with blues clubs, country bars and food trucks, 6th Street is an icon of Austin's Live Music Capital identity. Zilker Park is just a short drive from our downtown Austin hotel and is home to the mystical Barton Springs Pool.

Host friends for dinner at Stella San Jac, our signature restaurant, offering outdoor seating and an open kitchen. After hours, visit our rooftop event space, lounge and bar, Azul, for a refreshing cocktail by the fire pits. Azul is the highest rooftop bar in Austin and is the perfect place to enjoy a drink by our rooftop swimming pool.

Book a room

Howdy,
Welcome to Austin!

Getting around Austin & planning ahead

Austin isn't that big, you'll get to most places within 20-30 minutes (as long as it isn't rush hour).

Don't expect to use public transportation. There are scooters and petty cabs in a few areas, but walking and Lyft are your best bets.

Amazing views

Crystal's favs

Live music

Make reservation

Food truck

Hiking

Swimming

Bats watching

Dog friendly

Bike

Great activities to do while the sun shines!

Classic Austin places to go:

Zilker park

Auditorium shores

Lady bird lake

Lake Travis

Hamilton pool

Congress street bridge


Cocktails with a view:

P6
Zanzibar
Group Therapy
Geraldines
La Piscina

Austin is a well-known foodie city. Best known for BBQ, Mexican food and food trucks.

Elevated cocktails:

Kitty Cohen's

Whistlers
Kinfolk
Small Victory
Bosses office
Holiday
Kinda tropical

Mexican / Tacos:

Comedor

Suerte

Este

Las Trancas

Cuantos Tacos

Carnitas el Guero

BBQ:
If someone from the Carolinas tries to tell you they have the best BBQ, they're wrong.
Franklin's - the most famous BBQ
La BBQ
Salt Lick
Terry Blacks

KG BBQ (James Beard semifinalist)


QuestionPro Team Favorites:

Launderette

Bufalina Due
Loro (owned by Franklins)

Aba

Odd Duck
‍Baralata
Buenos Aires Cafe
Canje

SaltySow
Ember Kitchen

Arlo Grey (Top Chef winner Kristen Kish)

At night there are more than a few options of areas depending on what you're looking for. Generally, they're all quite close (5-10 minute Uber).

Dirty 6th - Everyone should see it at least one Thursday-Sat night. It lives up to its name of being quite dirty but you probably want to see it just to tell the story.

Rainey Street - A more adult, cleaner version of Dirty 6th, go here if you must but it’s for the tourists.

Half Step
Banger's
Emmer & Rye
Little brother
Clive bar

East Austin - This is a cleaner, safer version of Brooklyn 15 years ago.

The White Horse
Lazarus
Easy Tiger
Floppy Disk Repair Co.
Whistlers
Yellow Jacket Social Club
La Holly

South Austin - This is kind of broken into two areas of South Lamar and SouthCongress/South 1st St.

Broken Spoke
Continental Club
Ego's
White Tiger

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