Main Stage
Getting a Seat at the Table—How Researchers Can Get Closer to Revenue
Tired of being the “nice-to-have” sidekick while the revenue teams hog the spotlight (and, let’s be honest, the budget)? This panel is for every insights leader who’s ready to stop being an afterthought and start being a revenue-driving force. We’ll unpack how insight professionals can finally snag a seat at the revenue table, get their insights heard, and—yes—prove their impact in cold, hard cash.
Main Stage
Interactive Panel Debate: Is AI Replacing Customer Service?
Ready for some CX real talk? Join a high-energy, interactive debate designed specifically for customer experience professionals who want to cut through the AI hype and get to the heart of what’s really changing in their world. Our panel of CX leaders and AI experts will go head-to-head on the big question: Is AI actually replacing customer service, or is it just making your job less of a grind? We’ll tackle the hottest issues, from AI-powered chatbots and virtual assistants to the real impact of automation on CX teams. Expect candid insights, spicy examples from the front lines, and zero sugarcoating. The winning team will be decided by audience voting!
Main Stage
Voice in Action: Listening 2.0 and the Art of Actually Hearing Your People
This panel dives into continuous listening strategies that don’t just collect feedback, but actually spark change. Learn from leaders who’ve transformed employee experience by turning real-time insights into real action. Get ready for practical frameworks, bold ideas, and a few hard truths about what it really takes to build a listening culture that works. Because when people feel heard, magic happens.
Main Stage
Humanizing AI: How You Can Supercharge Change with Human Judgment
Who says AI has to be cold and robotic? Discover how savvy practitioners can blend artificial intelligence with good old-fashioned human judgment to drive real business change. We’ll explore how to keep your brain in the loop, make smarter decisions, and avoid letting the bots run wild. If you want AI that actually makes sense for humans (and your bottom line), this session is your ticket. Bring your brain—AI’s got nothing on you!
Capitol View Terrace South
The Angst Epidemic: Insights and Strategies for a Healthier Culture
Workplace angst is at an all-time high, with 79% of employees disengaged and stress costing businesses trillions. This session, tailored for HR leaders, explores the root causes—overload, lack of recognition, and poor flexibility—and delivers research-backed strategies to build healthier cultures. Learn how to equip managers, foster psychological safety, and use data-driven insights to boost engagement and well-being. Leave with actionable tactics to turn angst into resilience and help your people thrive.
Capitol View Terrace South
Safe Spaces, Bold Ideas: The Science and Practice of Psychological Safety
What if your wildest ideas didn’t get shot down in the first five seconds? This session unpacks the science behind psychological safety and how to create a workplace where people actually speak up, take risks
Capitol View Terrace South
Client Case Study: Why QuestionPro Makes the Difference in Our Research and Bottom Line
This candid session explores their decision-making process, priorities like flexibility and support, and the lessons learned along the way. Get practical insights from a research firm that’s been through the trenches and lived to tell the tale (sanity mostly intact). Get the inside scoop on what tipped the scales, the bumps along the way, and how QuestionPro helped them level up their research and revenue game.
Capitol View Terrace North
Fraud Alert: Why Dirty Data Is Your Worst Enemy
Fraud in market research is no joke. It’s a multi-million-dollar menace that can torpedo business decisions, trash reputations, and send companies on wild goose chases after phantom trends. From bots and fake respondents to AI-generated junk answers, fraud skews insights and wastes resources, costing the industry billions. In a world where one bad dataset can tank a product launch, data integrity isn’t optional. It’s survival.
Capitol Ballroom F
The Secret Sauce for Growth, Grit, and Actually Giving a Damn About Your Customers
Unlock the real power of market culture—beyond the buzzwords. This session exposes why most “customer-centric” talk is just that: talk. Learn how the MarketCulture MRI™ reveals your company’s blind spots and turns employee insights into real action. Walk away with practical tools to build a culture that actually delivers customer value, drives growth, and keeps your competition sweating. No fluff, just the secret sauce for making your business truly customer-obsessed.
Capitol Ballroom F
Product Session – Qualitative Research Product Updates
What’s new in QuestionPro’s qualitative toolkit? This session is your backstage pass to the latest features, improvements, and pro tips for getting richer, deeper insights—without the headache. Perfect for anyone who thinks “qual” should be anything but boring.
Capitol Ballroom F
Live Demo: QuestionPro BI—Instant Insights, Dashboard Magic
Experience QuestionPro BI in action! Join our live product demo and watch as survey data transforms into stunning, interactive dashboards right before your eyes. See how AI-powered analytics reveal hidden trends, create custom visualizations, and deliver insights tailored to your business needs. Whether you’re a data enthusiast or a results-driven leader, you’ll discover how to share role-based dashboards and make smarter decisions—all in real time. Don’t just analyze—see the difference!
Capitol Ballroom F
Journey Management Unleashed: The Next Wave of QuestionPro CX
Ready to ditch the old-school CX playbook? Dive into the latest advancements in QuestionPro CX, where Journey Management isn’t just a buzzword—it’s your new secret weapon. We’ll break down fresh features, smarter workflows, and how real-time insights turn every customer touchpoint into CX gold. If you want to orchestrate journeys that actually matter (and maybe show off a little), this session is your backstage pass to the future of customer experience.
Survey Software
Easy to use and accessible for everyone. Design, send and analyze online surveys.
Research Suite
A suite of enterprise-grade research tools for market research professionals.
Customer Experience
Experiences change the world. Deliver the best with our CX management software.
Employee Experience
Create the best employee experience and act on real-time data from end to end.
