8:00 AM
Main Stage
Registration Opens + Breakfast
9:00 AM
Main Stage
Welcome to XDay
Crystal and Dan will officially open XDay 2025 with a warm welcome and a preview of the day’s exciting agenda. Get ready for a dynamic experience filled with insight, innovation, and connection.
Crystal Wiese
QuestionPro
Dan Fleetwood
QuestionPro
9:15 AM
Main Stage
Vivek Kickoff
Our CEO takes the mic to share what’s new, what’s next, and why XDay 2025 is the place to be. Spoiler: it’s going to be epic.
Vivek Bhaskaran
QuestionPro
9:45 AM
Main Stage
Morning Keynote: Ryan Barry Brings the Insights
Ryan Barry wraps the morning with fresh insights and sharp research that’ll spark big ideas for what’s ahead.
10:30 AM | Break and Snacks
10:45 AM
Main Stage
Panel: Getting a Seat at the Table (How to Get Closer to Revenue)
Tired of being the “nice-to-have” sidekick while the revenue teams hog the spotlight (and, let’s be honest, the budget)? This panel is for every insights leader who’s ready to stop being an afterthought and start being a revenue-driving force. We’ll unpack how insight professionals can finally snag a seat at the revenue table, get their insights heard, and—yes—prove their impact in cold, hard cash.
Stan Sthanunathan
i-Genie.ai
Capitol View Terrace North A
CX Fireside Chat Omnichannel or Loops
Join us for a lively conversation on what truly drives customer experience—integrated journeys or feedback loops that never end? This session sparks ideas, challenges assumptions, and invites you to rethink how connections are made and kept.
Capitol View Terrace South B
Employee Experience - Psychological Safety
This session explores how creating a safe, supportive work culture unlocks performance, innovation, and trust. Learn why psychological safety isn’t a perk—it’s a superpower.
Sanja Licina PhD
QustionPro
Capitol Ballroom H
Product Session - Journey Managment and QuestionPro CX advancments
Discover how smarter journey management and fresh CX upgrades are reshaping the way teams connect with customers. This session packs in practical tools, bold enhancements, and a peek into what’s coming next from QuestionPro.
11:40 AM
Main Stage
Voice in Action: Listening 2.0 and the art of actually hearing your people
This panel dives into continuous listening strategies that don’t just collect feedback, but actually spark change. Learn from leaders who’ve transformed employee experience by turning real-time insights into real action. Get ready for practical frameworks, bold ideas, and a few hard truths about what it really takes to build a listening culture that works. Because when people feel heard, magic happens.
Capitol View Terrace North A
Women in CX
Women in CX This inspiring session spotlights the voices and vision of trailblazing women in customer experience. From leadership to innovation, hear how they’re shaping the future—and challenging the status quo along the way.
Capitol View Terrace South B
Fire Side Chat, Client Case Study: Why I choose QuestionPro
Get the inside scoop from a real client on why QuestionPro became their go-to solution. This chat brings authenticity, practical wins, and the story behind a smart partnership that’s delivering results.
Capitol Ballroom H
Live Demo: QuestionPro BI—Instant Insights, Dashboard Magic
Experience QuestionPro BI in action! Join our live product demo and watch as survey data transforms into stunning, interactive dashboards right before your eyes. See how AI-powered analytics reveal hidden trends, create custom visualizations, and deliver insights tailored to your business needs. Whether you’re a data enthusiast or a results-driven leader, you’ll discover how to share role-based dashboards and make smarter decisions—all in real time. Don’t just analyze—see the difference!
1:40 PM
Main Stage
AI - Using your brain never felt so good, how practitioners can leverage AI to drive change
Discover how today’s top practitioners are using AI to spark smarter decisions, bigger impact, and meaningful change. This session blends strategy with innovation—because when humans and machines team up, magic happens.
3:00 PM
Main Stage
CX Debate
Two sides. One stage. Big ideas. This high-energy debate puts leading voices head-to-head on the future of customer experience—what works, what doesn’t, and what’s next. Sparks will fly.
Capitol View Terrace North A
Fraud Alert: Why dirty data is your worst enemy
Fraud in market research is no joke. It’s a multi-million-dollar menace that can torpedo business decisions, trash reputations, and send companies on wild goose chases after phantom trends. From bots and fake respondents to AI-generated junk answers, fraud skews insights and wastes resources, costing the industry billions. In a world where one bad dataset can tank a product launch, data integrity isn’t optional. It’s survival.
Karine Pepin
The Research Heads
Mohith Narayan
Bullhorn Technologies
Cecil Puvathingal
QuestionPro
Capitol View Terrace South B
The Angst Epidemic: Insights and strategies for a healthier culture
Workplace angst is at an all-time high, with 79% of employees disengaged and stress costing businesses trillions. This session, tailored for HR leaders, explores the root causes—overload, lack of recognition, and poor flexibility—and delivers research-backed strategies to build healthier cultures. Learn how to equip managers, foster psychological safety, and use data-driven insights to boost engagement and well-being. Leave with actionable tactics to turn angst into resilience and help your people thrive.
Erin Eatough PhD
Fractional Insights
Vijay Pendakur
Vijay Pendakur Consulting
Brad Federman
Perfomance Point
Capitol Ballroom F
MRI - Panel
Step into a deep dive on Measurement, Research, and Insight (MRI). This panel brings sharp minds together to explore smarter methodologies, cutting-edge strategies, and what’s next in turning data into action.
Sean Crichton
Market Culture
4:20 PM
Main Stage
Inspiring Closing Keynote
Wrap up XDay 2025 with a keynote that sparks reflection, recharges ambition, and sends you off with fresh ideas and renewed energy. It’s the perfect finale to a day of bold thinking and big conversations.
Amanda Lannert
Jellyvision
5:20 PM
Main Stage
Crystal/Dan Closing
As XDay winds down, Crystal and Dan return to wrap it all up with heart, highlights, and a dose of gratitude. They’ll send you off inspired, energized, and ready to turn today’s ideas into tomorrow’s breakthroughs.
5:30 PM
Main Stage
Lawn Dinner Reception
Unwind and connect as the sun sets over XDay. Join us on the lawn for great food, relaxed vibes, and conversations that keep the inspiration flowing.
*Scroll inside for more information
Survey Software
Easy to use and accessible for everyone. Design, send and analyze online surveys.
Research Suite
A suite of enterprise-grade research tools for market research professionals.
Customer Experience
Experiences change the world. Deliver the best with our CX management software.
Employee Experience
Create the best employee experience and act on real-time data from end to end.
