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Create And Deliver Dynamic Market Research Surveys Using QuestionPro. Join Today For Free.

What is a market research survey? Any company that is planning on creating a new product or service must perform some market research if they wish it to be successful. Market research surveys target potential customers and attempt to gain their opinion on the product or service.

Survey Creation with QuestionPro

Create. QuestionPro has over 50 survey templates you can choose to customize from. Select from various question types to add additional questions.

Distribute. Select from a variety of methods to distribute your survey, including social media, email, and even printing your own custom signs and flyers.

Analyze. You can start analyzing your results as soon as they arrive by viewing them in the real-time summary. Export to Excel or SPSS for advacned analysis.

Click here to view market research survey templates.

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Market Research Survey Questions

Creating A Market Research Survey
Similar Products

A common question on market research surveys asks respondents whether or not they have used a similar product or service.

Market Research Surveys With QuestionPro
Buying Motivation

Including a buying motivation question asks respondents what made them actually reach out and decide to purchase the product.

Customer Purchase Needs
Purchase Needs

Similar to buying motivation, you can ask participants how the product meets their overall needs. You can go into detail and ask what else about the product or service needs improving

Survey Product Rating
Overall Product Rating

One of the questions you should include should handle an overall opinion of the product or service, and if available, whether they would recommend it to others.

Starting Your Questionnaire

To start making surveys with QuestionPro, you simply need to create your own account. The process takes just a few seconds, and we've included a short video clip to show you how the steps involved:

Step 1: Create a QuestionPro account;
Step 2: Click on "Create A Survey" when you login;
Step 3: Choose which way you'd like to begin your survey. With QuestionPro, you have three options which include starting from a blank template, picking a survey template to edit and customize or uploading your own questions.

Creating Questionnaires

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Creating Market Research Surveys - Questions To Ask

With QuestionPro, you have a multitude of options for creating and customizing questionnaires. When you're browsing the QuestionPro website, ask yourself the following questions about the questionnaire creation and distribution process.

Creation

What kind of templates do you have to choose from? Do you have access to a template library that consists of over 100 different survey templates, including those that deal with market research? How about if you have a survey template that you already have and would like to use? Are you able to easily upload it into the editor? Can you start from just a blank template, and choose from over 30 different question types?

Delivery

When you're finished creating your survey, in what ways can you distribute it to others? If you have a list of email addresses to use, are you able to easily upload them? How about if you need your survey embedded to your website? Is there HTML code provided so you can easily do that? If you need your survey posted to your social media networks like Facebook or Twitter, can you post to them right from the interface?
All of these choices are available with QuestionPro, and many more.

Analysis

With responses starting to come in, what are you able to do in terms of reporting and analysis? Can you create a report that shows the number of people who participated and completed your survey? Are you able to create infographics and word clouds with your data? In terms of analysis, can you create data filters or cross tabs, as well as perform trend of TURF analysis?

When you choose QuestionPro, you can perform everything above, plus more.

Creation

What kind of templates do you have to choose from? Do you have access to a template library that consists of over 100 different survey templates, including those that deal with market research? How about if you have a survey template that you already have and would like to use? Are you able to easily upload it into the editor? Can you start from just a blank template, and choose from over 30 different question types?

Delivery

When you're finished creating your survey, in what ways can you distribute it to others? If you have a list of email addresses to use, are you able to easily upload them? How about if you need your survey embedded to your website? Is there HTML code provided so you can easily do that? If you need your survey posted to your social media networks like Facebook or Twitter, can you post to them right from the interface?
All of these choices are available with QuestionPro, and many more.

Analysis

With responses starting to come in, what are you able to do in terms of reporting and analysis? Can you create a report that shows the number of people who participated and completed your survey? Are you able to create infographics and word clouds with your data? In terms of analysis, can you create data filters or cross tabs, as well as perform trend of TURF analysis?

When you choose QuestionPro, you can perform everything above, plus more.

Creating Market Research Surveys - The QuestionPro Process

Research Surveys
Development

To start creating questionnaires, you have three options to choose from. You can look through the QuestionPro template library and choose a survey that you'd like to edit and customize. If there are questions that you have and would like to use, you can easily upload them into QuestionPro using Microsoft Word.

Questionnaire Delivery
Distribution

Choose from several ways to distribute your survey. You can upload email lists straight into QuestionPro. Quickly embed your questionnaire straight to your website or blog. From within the interface, you can post to your social networks like Twitter and Facebook. Easily create a QR code that links to your questionnaire.

Analyzing Results
Analysis

You can see your responses in real time that includes the number of people who completed your survey and the time it took them to finish. You can create custom professional infographics and word clouds with your response data. Easily create data filters and cross tabs, as well as perform trend analysis.

Creating market research surveys with QuestionPro

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