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Rock Market Research with Online Surveys!

Easily create surveys, forms and polls

Join over 2 million customers

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QuestionPro Simplifies Market Research

QuestionPro's online survey software is designed to meet the needs of the most complex types of market research projects. Functionality like branching, randomization, and piping are all simple point and click tasks. For complex market research projects that require a higher level of programming, the system is backed by a proprietary custom scripting module that allows for nearly unlimited possibilities.

The QuestionPro Survey Creation Process

Create. Pick from over 50 survey templates to edit, along with a variety of question types to add to your survey.

Distribute. For distribution, QuestionPro offers you many options, including email, social media as well as providing templates for signs and flyers to print.

Analyze. Once the results from your market research surveys come in, you can start analyzing them using the real-time summary report.

Click here to browse our free selection of survey templates

Free account never expires, unlimited surveys!
  • Pro accounts for as low as $12
  • No contracts. No commitments.
  • UNLIMITED surveys
  • UNLIMITED responses

Getting the Most out of Your Market Research

Customer and client satisfaction
Trend Analysis for Market Research

Trend Analysis provides you with an easy mechanism to monitor the aggregate response data filtering out the noise, for you to make informed decisions.

New product and services
Complex Question Types

The system offers every question type possible. In addition to standard choice, scaling, and text input questions, the advanced question types are supported.

Event planning
Enhanced Analysis

The QuestionPro Enhanced Analysis Toolkit includes grouping, crosstabs, response editing, and drill down capabilities offer the maximum flexibility for analyzing data.

Website feedback
Survey Panels

QuestionPro has partnered with the leading online panel providers to provide access to the highest quality survey respondents.

Market Research & Survey Methodology

When it comes to market research, online survey creation, distribution and analysis become powerful tools to reach meaningful results. "Total Unduplicated Reach" and "Frequency Analysis" can be used to identify a subset of items that, when taken together, maximize the net level of consumer interest in a superset of choices. Example: you've just tested consumer interest in 10 proposed new ice cream flavors but marketing constraints only allow you to introduce three flavors. TURF can identify the three flavors that, taken together, generate the highest net level of interest for the total line.

More on Survey Methodology

Market Research - Things to Consider

While QuestionPro makes it easy to jump in and begin conducting market research online, through kiosks, using our offline survey app and more and all in just minutes (and for free!), there are a number of additional considerations that make our solution stand out. As you are evaluating online market research platforms, consider the following:

Creation

How extensive is their template library? There's no reason to 're-create the wheel' if it's not absolutely necessary. While many market research projects involve substantial customization, can an existing survey or questionnaire template be used as a baseline and then customized to fit the specific needs of your questionnaire?

QuestionPro's answer to these questions and more, is YES!

Distribution

Once you are ready to begin conducting market research, what are the available distribution options? Native managed email invitations? Managed email lists? Embedding in a website? posting to social networks? What about generating QR codes natively?
Is there a solution to allow you to purchase targeted respondents based on the demographics you designate?

QuestionPro offers all of this and more. Again, our answer is YES!

Analysis

And finally, once you you have completed actual research-gathering phase of your market research project, now what?!? Is there a summary report of some kind that gives you a snap-shot of responses with visual tools like graphs and charts?
Can you drill-down into the responses, filter responses based on criteria you establish, and share the results externally or selectively publish some results online to share with others?

A resounding YES! from QuestionPro to all of these and much more.

Creation

How extensive is their template library? There's no reason to 're-create the wheel' if it's not absolutely necessary. While many market research projects involve substantial customization, can an existing survey or questionnaire template be used as a baseline and then customized to fit the specific needs of your questionnaire?

QuestionPro's answer to these questions and more, is YES!

Distribution

Once you are ready to begin conducting market research, what are the available distribution options? Native managed email invitations? Managed email lists? Embedding in a website? posting to social networks? What about generating QR codes natively?
Is there a solution to allow you to purchase targeted respondents based on the demographics you designate?

QuestionPro offers all of this and more. Again, our answer is YES!

Analysis

And finally, once you you have completed actual research-gathering phase of your market research project, now what?!? Is there a summary report of some kind that gives you a snap-shot of responses with visual tools like graphs and charts?
Can you drill-down into the responses, filter responses based on criteria you establish, and share the results externally or selectively publish some results online to share with others?

A resounding YES! from QuestionPro to all of these and much more.

Creating, Distributing and Analyzing Market Research: How it Works

Create Surveys
Creating Surveys

Quickly create surveys, polls and questionnaires using our powerful web-based platform. You can create your own, copy a professionally written template, or upload your survey directly from a Microsoft™ Word™ file. With over 30 question types, advanced logic, dozens of color themes and other customization options, QuestionPro makes it easy to create effective market research with our intuitive and complete platform.

Collect Responses
Gathering Responses

Reach respondents for your market research projects wherever they are using our email distribution system, embedding in your website or blog, with pop-up and exit questionnaires, promoting using our built-in QR Code generator or posting to social networks like Facebook, Twitter and Google+. QuestionPro surveys look awesome on mobile devices or tablets, and you can even collect responses offline using our iPad & Android tablet or Smartphone apps.

Analyze Results
Analyzing Results

With our full suite of reporting features such as real-time summary, pivot tables, segmentation tools, trend analysis, and text analytics, analysis is efficient and effective. Need more in-depth options to comb through the data? Export your survey data directly to Excel, SPSS, or CSV. And it's easy to share results with formatted Word™ and PowerPoint™ reports or by generating great looking infographics and word clouds.

QuestionPro is the leader in market research-related survey creation, distribution and analysis