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Preguntas de la encuesta de medios LGBT + Plantilla de cuestionario de muestra

La plantilla de encuesta de medios para lesbianas, gays, bisexuales y transgénero (LGBT) consta de preguntas para evaluar y comprender el alcance de los medios y su uso por parte de la comunidad LGBT. Esta plantilla de cuestionario de muestra fue creada por expertos de la industria para brindarle respuestas perspicaces sobre cómo mejorar la actitud de la comunidad en general hacia la comunidad LGBT. Consiste en múltiples preguntas de encuestas que recopilan información demográfica e información detallada sobre la percepción de la comunidad LGBT y si el uso de los medios puede alterar esa percepción.


¿Cuál es su género?
¿Cuál es tu orientación sexual?
¿Con quién estás fuera?
¿Cuál es tu edad?
¿Cuál es su estado de asociación?
¿Cual es tu nivel más alto de educación?
¿Cuál es su raza? (Por favor marque todos los que apliquen.)
¿Cuál es su situación laboral actual?
¿En qué industria trabajas?
¿Cuántas horas de televisión ves a la semana?
¿Dónde vives?
¿Cual es tu ingreso anual?
Para cada una de las siguientes opciones, indique el alcance de su uso de medios.
Nunca
Raramente
De vez en cuando
Frecuentemente
Muy frecuentemente
Periódicos
Revistas
Internet
Televisión
Radio
Teatro
Cine / Cine (fuera del hogar)
Para cada una de las opciones a continuación, indique el alcance de su televisión.
Nunca mirar
Raramente mira
Mire ocasionalmente
Mire con frecuencia
Mire muy frecuentemente
Redes de cable (incluidas ABC, NBC, FOX, etc.)
Redes de noticias por cable (incluidas CNN, MSNBC, etc.)
Televisión pública (incluyendo nacional, regional o local)
Redes de cable premium (incluidas HBO, Showtime, Cinemax, etc.)
Redes de televisión musical (incluidas MTV, VH1, CMT, etc.)
Redes internacionales / mundiales (incluidas la BBC, etc.)
Redes LGBT (incluido el logotipo, ¡Aquí !, QTV, etc.)
Para cada una de las redes de televisión enumeradas a continuación, indique su exposición y frecuencia de visualización.
Nunca he oido hablar de
Nunca mirar
Raramente mira
Mire ocasionalmente
Mire con frecuencia
Mire muy frecuentemente
Logo
¡Aquí! televisión
Q Television Network
Spanish (Español) translation missing for : For each of the programs listed below, please indicate your exposure and viewing frequency.
Spanish (Español) translation missing for : Never Heard of
Spanish (Español) translation missing for : Never Watch
Spanish (Español) translation missing for : Rarely Watch
Spanish (Español) translation missing for : Watch Occasionally
Spanish (Español) translation missing for : Watch Frequently
Spanish (Español) translation missing for : Watch Very Frequently
Spanish (Español) translation missing for : In the Life
Spanish (Español) translation missing for : Will & Grace
Spanish (Español) translation missing for : The Ellen Degeneres Show
Spanish (Español) translation missing for : The L Word
Spanish (Español) translation missing for : Queer as Folk
Spanish (Español) translation missing for : Round Trip Ticket
Spanish (Español) translation missing for : Wisecrack
Spanish (Español) translation missing for : Graham Norton
Spanish (Español) translation missing for : Noah’s Ark
Spanish (Español) translation missing for : Open Bar
Spanish (Español) translation missing for : Never Heard of
Spanish (Español) translation missing for : Never Watch
Spanish (Español) translation missing for : Rarely Watch
Spanish (Español) translation missing for : Watch Occasionally
Spanish (Español) translation missing for : Watch Frequently
Spanish (Español) translation missing for : Watch Very Frequently
Spanish (Español) translation missing for : It’s All Relative
Spanish (Español) translation missing for : Queer Eye for the Straight Guy
Spanish (Español) translation missing for : Queer Eye for the Straight Girl
Spanish (Español) translation missing for : Sex and the City
Spanish (Español) translation missing for : The Suze Orman Show
Spanish (Español) translation missing for : 60 Minutes
Spanish (Español) translation missing for : Huff
Spanish (Español) translation missing for : Extreme Makeover: Home Edition
Spanish (Español) translation missing for : Desperate Housewives
Spanish (Español) translation missing for : Law & Order
Spanish (Español) translation missing for : Never Heard of
Spanish (Español) translation missing for : Never Watch
Spanish (Español) translation missing for : Rarely Watch
Spanish (Español) translation missing for : Watch Occasionally
Spanish (Español) translation missing for : Watch Frequently
Spanish (Español) translation missing for : Watch Very Frequently
Spanish (Español) translation missing for : Project Runway
Spanish (Español) translation missing for : America's Next Top Model
Spanish (Español) translation missing for : Survivor
Spanish (Español) translation missing for : The Apprentice
Spanish (Español) translation missing for : For each of the magazines and periodicals listed below, please indicate your exposure and viewing frequency of both print and online editions.
Spanish (Español) translation missing for : Never heard of
Spanish (Español) translation missing for : Never Read
Spanish (Español) translation missing for : Rarely Read
Spanish (Español) translation missing for : Read Occasionally
Spanish (Español) translation missing for : Read Frequently
Spanish (Español) translation missing for : I’m a Subscriber
Spanish (Español) translation missing for : Local / Regional LGBT Newspapers and/or Magazines
Spanish (Español) translation missing for : Local / Regional Mainstream Newspaper and/or Magazines
Spanish (Español) translation missing for : The New York Times
Spanish (Español) translation missing for : The Wall Street Journal
Spanish (Español) translation missing for : Genre
Spanish (Español) translation missing for : The Advocate
Spanish (Español) translation missing for : Out
Spanish (Español) translation missing for : Details
Spanish (Español) translation missing for : GQ
Spanish (Español) translation missing for : Cargo
Spanish (Español) translation missing for : Never heard of
Spanish (Español) translation missing for : Never Read
Spanish (Español) translation missing for : Rarely Read
Spanish (Español) translation missing for : Read Occasionally
Spanish (Español) translation missing for : Read Frequently
Spanish (Español) translation missing for : I’m a Subscriber
Spanish (Español) translation missing for : Men's Health
Spanish (Español) translation missing for : Esquire
Spanish (Español) translation missing for : Domino
Spanish (Español) translation missing for : Time
Spanish (Español) translation missing for : Newsweek
Spanish (Español) translation missing for : People
Spanish (Español) translation missing for : US Weekly
Spanish (Español) translation missing for : Real Simple
Spanish (Español) translation missing for : InStyle
Spanish (Español) translation missing for : Vogue
Spanish (Español) translation missing for : Never heard of
Spanish (Español) translation missing for : Never Read
Spanish (Español) translation missing for : Rarely Read
Spanish (Español) translation missing for : Read Occasionally
Spanish (Español) translation missing for : Read Frequently
Spanish (Español) translation missing for : I’m a Subscriber
Spanish (Español) translation missing for : Vanity Fair
Spanish (Español) translation missing for : W
Spanish (Español) translation missing for : Curve
Spanish (Español) translation missing for : Instinct
Spanish (Español) translation missing for : Out Traveler
Spanish (Español) translation missing for : Architectural Digest
Spanish (Español) translation missing for : Passport
Spanish (Español) translation missing for : Pride
Spanish (Español) translation missing for : Girlfriends
Spanish (Español) translation missing for : Scene
Spanish (Español) translation missing for : Never heard of
Spanish (Español) translation missing for : Never Read
Spanish (Español) translation missing for : Rarely Read
Spanish (Español) translation missing for : Read Occasionally
Spanish (Español) translation missing for : Read Frequently
Spanish (Español) translation missing for : I’m a Subscriber
Spanish (Español) translation missing for : Gay & Lesbian Review Worldwide
Spanish (Español) translation missing for : For each of the statements below, please indicate the extent of your agreement or disagreement.
Spanish (Español) translation missing for : Strongly disagree
Spanish (Español) translation missing for : Disagree
Spanish (Español) translation missing for : Neutral
Spanish (Español) translation missing for : Agree
Spanish (Español) translation missing for : Strongly agree
Spanish (Español) translation missing for : I prefer companies who advertise to LGBT consumers in LGBT media.
Spanish (Español) translation missing for : I would like to see more companies advertise to LGBT consumers in mainstream media.
Spanish (Español) translation missing for : I actively seek out companies who advertise directly to LGBT consumers when making purchasing decisions.
Spanish (Español) translation missing for : I actively seek out companies who support the LGBT community when deciding what products and/or services to buy.
Spanish (Español) translation missing for : Given the choice between two comparable products (same features & price) from a brand that advertises to LGBT consumers, and a brand that does not advertise to LGBT consumers, I would purchase from the brand that advertises to LGBT consumers.
Spanish (Español) translation missing for : I prefer LGBT media to mainstream media.
Spanish (Español) translation missing for : I prefer to read newspapers that print same-sex announcements.
Spanish (Español) translation missing for : I support civil unions and/or domestic partnerships.
Spanish (Español) translation missing for : I support extending marriage to same-sex couples.
Spanish (Español) translation missing for : I prefer online news media to print news media.
Para cada una de las declaraciones a continuación, indique el nivel de importancia para usted.
Sin importancia
De poca importancia
Moderadamente importante
Importante
Muy importante
Fortalecer la legislación sobre delitos de odio e incluir disposiciones para personas LGBT.
Políticas corporativas de no discriminación que incluyen género (o género percibido) y protección para personas LGBT.
Extender las protecciones y beneficios del matrimonio a parejas del mismo sexo.
Proporcionar entornos escolares seguros en todo el país para que los estudiantes LGBT estén protegidos contra la discriminación y la violencia.
Aumento de los personajes LGBT en la programación de televisión.
Aumentar los informes de eventos LGBT de interés periodístico en los programas de noticias de horario estelar.
Programas de diversidad creciente y conciencia en las escuelas.
Spanish (Español) translation missing for : For each of the genres below, please indicate your interest and likelihood of viewing the following types of programming.
Spanish (Español) translation missing for : Never
Spanish (Español) translation missing for : Probably Not
Spanish (Español) translation missing for : Possibly
Spanish (Español) translation missing for : Probably
Spanish (Español) translation missing for : Definitely
Spanish (Español) translation missing for : Travel
Spanish (Español) translation missing for : Music
Spanish (Español) translation missing for : Comedy
Spanish (Español) translation missing for : Movies
Spanish (Español) translation missing for : Drama
Spanish (Español) translation missing for : Sitcom
Spanish (Español) translation missing for : News
Spanish (Español) translation missing for : Documentary
Spanish (Español) translation missing for : Sports
Spanish (Español) translation missing for : Finance
Spanish (Español) translation missing for : Never
Spanish (Español) translation missing for : Probably Not
Spanish (Español) translation missing for : Possibly
Spanish (Español) translation missing for : Probably
Spanish (Español) translation missing for : Definitely
Spanish (Español) translation missing for : Talk Shows
Spanish (Español) translation missing for : Home Decorating / Interior Design
Spanish (Español) translation missing for : Game Shows
Spanish (Español) translation missing for : Reality Shows
Spanish (Español) translation missing for : Celebrity-based Shows
Spanish (Español) translation missing for : Political Discussion / Debate
Spanish (Español) translation missing for : Health & Wellness
Spanish (Español) translation missing for : Animals & Wildlife
Spanish (Español) translation missing for : History
Spanish (Español) translation missing for : International Programming
Spanish (Español) translation missing for : Please indicate your interaction with the following brands over the past 12 months. 
Spanish (Español) translation missing for : Never heard and never purchase
Spanish (Español) translation missing for : Heard but never purchased
Spanish (Español) translation missing for : Heard of and also purchased
Spanish (Español) translation missing for : Eastman Kodak
Spanish (Español) translation missing for : Continental Airlines
Spanish (Español) translation missing for : United Airlines
Spanish (Español) translation missing for : Ameriprise Financial
Spanish (Español) translation missing for : eBay
Spanish (Español) translation missing for : Dell Computer
Spanish (Español) translation missing for : Apple Computer
Spanish (Español) translation missing for : Bacardi
Spanish (Español) translation missing for : Motorola
Spanish (Español) translation missing for : General Motors (Including Pontiac & Saab)
Spanish (Español) translation missing for : Never heard and never purchase
Spanish (Español) translation missing for : Heard but never purchased
Spanish (Español) translation missing for : Heard of and also purchased
Spanish (Español) translation missing for : Subaru
Spanish (Español) translation missing for : American Express
Spanish (Español) translation missing for : E*Trade
Spanish (Español) translation missing for : Earthlink
Spanish (Español) translation missing for : Glaxo SmithKline
Spanish (Español) translation missing for : Johnson & Johnson
Spanish (Español) translation missing for : Hewlett Packard
Spanish (Español) translation missing for : Travelocity
Spanish (Español) translation missing for : Miller Brewing
Spanish (Español) translation missing for : Anheuser-Busch
Spanish (Español) translation missing for : Never heard and never purchase
Spanish (Español) translation missing for : Heard but never purchased
Spanish (Español) translation missing for : Heard of and also purchased
Spanish (Español) translation missing for : The New York Times
Spanish (Español) translation missing for : Lions Gate Films
Spanish (Español) translation missing for : Tower Records
Spanish (Español) translation missing for : 1-800-Mattress
Spanish (Español) translation missing for : Sleepy’s
Spanish (Español) translation missing for : Sharper Image
Spanish (Español) translation missing for : Orbitz
Spanish (Español) translation missing for : Toyota
Spanish (Español) translation missing for : ABC Carpet & Home
Spanish (Español) translation missing for : 1-800-PetMeds
Spanish (Español) translation missing for : Never heard and never purchase
Spanish (Español) translation missing for : Heard but never purchased
Spanish (Español) translation missing for : Heard of and also purchased
Spanish (Español) translation missing for : Avis
Spanish (Español) translation missing for : Allstate
Spanish (Español) translation missing for : Procter & Gamble
Spanish (Español) translation missing for : Kraft Foods
Spanish (Español) translation missing for : Hyundai
Spanish (Español) translation missing for : Amstel Light
Spanish (Español) translation missing for : Kenneth Cole
Spanish (Español) translation missing for : Ikea
Spanish (Español) translation missing for : T-Mobile
Spanish (Español) translation missing for : John Hancock Financial Services
Spanish (Español) translation missing for : Never heard and never purchase
Spanish (Español) translation missing for : Heard but never purchased
Spanish (Español) translation missing for : Heard of and also purchased
Spanish (Español) translation missing for : Mercedes-Benz
Spanish (Español) translation missing for : California Closets
Spanish (Español) translation missing for : IBM
Spanish (Español) translation missing for : Hyatt Resorts
Spanish (Español) translation missing for : Jaguar
Spanish (Español) translation missing for : Land Rover / Range Rover
Spanish (Español) translation missing for : Volvo
Spanish (Español) translation missing for : JPMorgan / Chase
Spanish (Español) translation missing for : Bridgestone Tires
Spanish (Español) translation missing for : Audi
Spanish (Español) translation missing for : Never heard and never purchase
Spanish (Español) translation missing for : Heard but never purchased
Spanish (Español) translation missing for : Heard of and also purchased
Spanish (Español) translation missing for : Absolut
¿Estás de acuerdo con lo siguiente?
si
Tal vez
No
¿Las redes de televisión LGBT (como LOGO) mejorarán las actitudes hacia la comunidad LGBT?
¿Los anuncios en las redes de televisión LGBT mejorarán las actitudes hacia la comunidad LGBT?
¿Las redes de televisión LGBT proporcionarán una representación más amplia de los personajes LGBT?


¿Estás interesado en participar en futuros estudios de investigación?