Vorlagenbibliothek Umfragen SURVEY ON 3G MOBILE SERVICES

SURVEY ON 3G MOBILE SERVICES

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You are invited to participate in the survey on 3G mobile services which aims to find out the factors that associate with the behavioral intention to use 3G among mobile phone users in Malaysia. It will take approximately 5 to10 minutes to complete the questionnaire.

Your survey response will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the [Continue] button below.

Ng Siaw Ling,

Graduate Student,

Communication Department,

Faculty of Modern Languages and Communication,

Universiti Putra Malaysia.

PART A: CURRENT MOBILE SERVICES USAGE

2. For each of the mobile phone related application, please state your extent of use based on the 5-point scale below:

	Never	Seldom	Sometimes	Often	Very Often
Use mobile phone to make calls.	Never	Seldom	Sometimes	Often	Very Often

Leave voice mail message if the call is not answered.	Never	Seldom	Sometimes	Often	Very Often

SMS (Short Message Services)	Never	Seldom	Sometimes	Often	Very Often

MMS (Multimedia Message Services)	Never	Seldom	Sometimes	Often	Very Often

Mobile contents services: horoscope, ringtone downloads, ticket-booking, etc.	Never	Seldom	Sometimes	Often	Very Often

WAP / GPRS / EDGE / 3G (web browsing)	Never	Seldom	Sometimes	Often	Very Often

PART B: AWARENESS AND INTEREST ON 3G

Yes

Television

Radio

Newspaper

Magazines

Internet

Family members / relatives

Friends / colleagues / co-worker

Other sources (please specify):

3G is the third generation mobile communications technology. It is implemented to upgrade the performance of previous technologies particularly in wireless and multimedia communications. With higher data speeds up to 2 Mbps, 3G services are able to transfer rich contents and multimedia communications in the form of voice, images, data and video.

6. Kindly state your preferences on the 3G services below which are made available on the mobile phone:

	Very Uninterested	Uninterested	Neutral	Interested	Very Interested
Movies and TV entertainment (e.g. Fear Factor).	Very Uninterested	Uninterested	Neutral	Interested	Very Interested

Sports: EPL football and other sports highlights.	Very Uninterested	Uninterested	Neutral	Interested	Very Interested

Video Call: talking face-to-face on the phone.	Very Uninterested	Uninterested	Neutral	Interested	Very Interested

Video Mail: leave video messages when the call is not answered and check out who has called.	Very Uninterested	Uninterested	Neutral	Interested	Very Interested

High-speed Internet access at anytime, anywhere.	Very Uninterested	Uninterested	Neutral	Interested	Very Interested

Live TV programs streaming (e.g. ntv7, TV3 and 8TV).	Very Uninterested	Uninterested	Neutral	Interested	Very Interested

News station (e.g. CNBC, Bloomberg, CNN and Astro).	Very Uninterested	Uninterested	Neutral	Interested	Very Interested

Games: virtual games.	Very Uninterested	Uninterested	Neutral	Interested	Very Interested

Music: download of latest music, ringtones, etc.	Very Uninterested	Uninterested	Neutral	Interested	Very Interested

PART C: PERCEPTIONS ON 3G SERVICES

8.

Please help us to understand how do you perceive 3G as an emerging technology. Kindly choose the most appropriate response based on the 5-point-scale below:

	Very Unlikely	Unlikely	Neutral	Likely	Very Likely
Using 3G would improve my communication quality.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

Using 3G would increase the functionality of mobile communications.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

Using 3G would enhance effectiveness in my communication activities.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

I would find 3G useful in my life.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

Learning to use 3G would be easy for me.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

I would find it easy to get 3G to do what I want it to do.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

My interaction with 3G would be clear and understandable.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

I would find 3G easy to use.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

I would find using 3G to be enjoyable.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

The actual process of using 3G would be pleasant.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

	Very Unlikely	Unlikely	Neutral	Likely	Very Likely
I would have fun using 3G.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

The price of 3G hand phone is expensive.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

The subscription fee to use 3G is expensive.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

Overall, the price to use 3G would be a burden to me.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

I would use 3G to follow trend.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

I would use 3G because of status conscious.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

Using 3G is an expression of personal style.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

Using 3G is an expression of lifestyle.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

Using 3G is a sign of self-recognition among my friends and colleagues.	Very Unlikely	Unlikely	Neutral	Likely	Very Likely

PART D: BEHAVIORAL INTENTION TO USE 3G

9. Please choose the most appropriate response based on the 5-point scale below:

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I intend to use 3G to communicate with others when possible.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

I intend to use 3G to communicate with others as often as needed.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

I intend to use 3G to do job-related or entertaining work.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

To the extent possible, I would use 3G in my daily life frequently.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

Overall, I like using 3G for my communication activities.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

PART E: ACTUAL USE OF 3G

Yes

16.
Please indicate the extent to which you use the 3G services below:

	Never	Seldom	Sometimes	Often	Very Often
Movies and TV entertainment (e.g. Fear Factor)	Never	Seldom	Sometimes	Often	Very Often

Sports contents (e.g. EPL football)	Never	Seldom	Sometimes	Often	Very Often

Make video call (talking face-to-face on the phone)	Never	Seldom	Sometimes	Often	Very Often

Leave video message when the call is not answered.	Never	Seldom	Sometimes	Often	Very Often

Surf Internet, check email, use instant messaging, etc.	Never	Seldom	Sometimes	Often	Very Often

Live TV programs streaming (e.g. NTV7 and 8TV)	Never	Seldom	Sometimes	Often	Very Often

News station (e.g. Bloomberg, CNN and Astro)	Never	Seldom	Sometimes	Often	Very Often

Games: virtual games.	Never	Seldom	Sometimes	Often	Very Often

Musics: download of musics, ringtones, etc.	Never	Seldom	Sometimes	Often	Very Often

Yes

The price of 3G hand phone is too high.

The monthly subscription fee of 3G is too high.

It is not necessary to use 3G.

Not confident with the technology and network.

I think 3G is complicated and difficult to use.

The entertainment contents are not attractive enough.

Want to wait and see further before migrate to 3G.

The 3G technology is a new technology to me.

lack of information about 3G.

Others (please specify):

Yes. I will use 3G within 6 months from now.

Yes. I will use 3G within 12 months from now.

Yes. I will use 3G within 18 months from now.

Not sure.

No. 3G is not for me.

PART F: DEMOGRAPHIC BACKGROUND

Male

Female

Malay

Chinese

Indian

Others (please specify):

No Formal Education

Primary School

Secondary School

Diploma / Matriculation / Polytechnic

Bachelor Degree / Professional Qualification

Master's Degree

Doctorate Degree

Others (please specify):

Student

Professional

Academic

Self-employed

Manager

Executive

Technician

Retiree / Housewife

Others (please specify):

Less than RM 1000

RM 1001 to RM 2000

RM 2001 to RM 3000

RM 3001 to RM 4000

RM 4001 to RM 5000

RM 5001 to RM 6000

RM 6001 and above

Not applicable (e.g. student)

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SURVEY ON 3G MOBILE SERVICES

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