Your opinions count! The purpose of this survey is to hear and record
opinions from consumers like yourself regarding coffee consumption. This survey is being conducted by M.B.A. students at the Weatherhead School of Management as part of term project. We appreciate your honest responses and all responses will remain completely confidential. This is a student project and no information will be released to any firm. Select participants will be entered into a drawing for one of two $10 dollar Starbucks gift card. Please enter your email address if you are interested in the drawing. Emails will only be sent to notify winners and will not be distributed or associated with the survey results in anyway. On average, how many cups of coffee do you drink per day? Please divide 100 points among the places where you get coffee National Specialty Coffee Shops (i.e. Starbucks, Caribu Coffee, etc) Regional Specialty Coffee Shops (i.e. Arabica, Phoenix, etc.) Fast Food Retailer (i.e. McDonalds, Burger King, etc) What type of coffee do you most often drink? Please rate the importance of each of the following factors in regards to your coffee purchasing decisions.
Do you prefer to brew coffee at home or purchase it already made outside the home? What do you most dislike about coffees that you brew at home? What do you most dislike about coffee that are purchased ready to drink? Section 2 - Retail Coffee Brands
The following section will ask your opinion regarding retail, or store bought, coffees Please choose a retail brand of coffee that you are familiar with from the drop down box. You will be asked to briefly evaluate this brand in the following question. Please evaluate the following statements about the coffee brand you selected above: Please choose a 2nd retail brand of coffee that you are familiar with from the drop down box. You will be asked to briefly evaluate this brand in the following question. Please evaluate the following statements about the coffee brand you selected above:
Please choose a 3rd retail brand of coffee that you are familiar with from the drop down box. You will be asked to briefly evaluate this brand in the following question. Please evaluate the following statements about McDonald's coffee:
What is your favorite brand of coffee? Please briefly explain why you selected this brand as being your favorite. Please state your gender. Total annual household income? |
Survey software
Leading survey software to help you turn data into decisions.
Research Edition
Intelligent market research surveys that uncover actionable insights.
Customer Experience
Experiences change the world. Deliver the best with our CX management software.
Workforce
Powerful insights to help you create the best employee experience.
