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Mobile app user experience survey template

The mobile app user experience survey template will support you to learn what is the perception, current experience, and expectation of your customer when using your mobile app.

In this voice of the customer survey template questionnaire sample, you will find NPS, Matrix-style, smiley rating, multichoice and open-ended questions already created for you to start using.

If you would like to learn more about your customers' needs, understandings, and what type of emotions they feel while using your app, then go ahead and try the mobile app user experience survey template! It will help you not to start from scratch, saving you valuable time and ultimately using it as a guide to ask the right questions to your end-user.


Considering your complete experience with [APP NAME], how likely would you be to recommend our mobile app to a friend or colleague?
Very Unlikely
Very Likely
Considering your overall user experience with [APP NAME] which of the following emotions do you feel when thinking about [APP NAME]? (select all that apply)
Based on your experience so far with  [APP NAME] , please indicate your level of agreement with the following statements.
Strongly disagree
Somewhat disagree
Neutral
Somewhat agree
Strongly agree
APP NAME is easy to use.
APP NAME is user-friendly.
APP NAME is intuitive.
I feel very confident when using 
APP NAME.
APP NAME really cares about building a relationship with me.
I am likely to continue using APP NAME.
I am likely to provide enthusiastic referrals for APP NAME.
At APP NAME, customer loyalty is appropriately valued and rewarded.
APP NAME creates innovative solutions that make my life easier.
Overall, I am satisfied with APP NAME user experience.
I find it easy to find the information I need when using [APP NAME].
I feel valued by [APP NAME].

I trust [APP NAME].
[APP NAME] delivers what they promise.
Please rate how satisfied you are with your overall experience with [APP NAME].
What is the one thing [APP NAME] could do to improve your experience when using the mobile app? 
Please feel free to leave any further comments or suggestions. We’d love to know what we can do to improve your user experience with [APP NAME].
Would you like to receive a summary report of this survey?
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Why to use this mobile app user experience questionnaire sample?


1. Grow customer trust
Customer loyalty and retention are dependent on consumer trust. The mobile app user experience sample questionnaire lets you determine the value for money your app offers. Customers notice when a brand is really trying to help them improve their user experience by asking them the right questions and, more importantly, by acting on their suggestions. Find out if your customers trust you and your offerings by using this mobile app user experience survey template.

2. Measure customer loyalty
The mobile app user experience survey template uses the Net Promoter Score (NPS) question, allowing you to measure customer loyalty. Based on their responses, you can categorize customers into promoters, detractors, and passives. Turn your promoters into brand advocates, and connect with passives and detractors to learn how you can improve their experience.

3. Understand customer concerns and pain points
Realizing what makes a customer unhappy when using your mobile app is key to identify what their pain points are so they can be fixed and customer retention and repeat purchases increase. The sample mobile app survey questions include an open-ended question that invites users to provide suggestions that could boost loyalty towards the use of the App. This feedback, if acted on, will help boost loyalty, engagement, and satisfaction.

The customers' responses acquired through this survey sample are vital to identify in a timely manner whether users are happy with your service. If you don't start asking the right questions and provide solutions to your customers, they may start using a different mobile app next time if their user experience is not improved.