調査テンプレートライブラリアンケート Internet Marketing Practice in Publicly Funded Art

Internet Marketing Practice in Publicly Funded Art

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Address of your website (url): NB: Choosing the first option will save you dupilcating work while completing an annual RFO Survey. Some of data you will need to collate for Arts Council will be the same while Arts Council asks for data related to the financial year. Financial year (1 April 2006 - 31 March 2007) Last 6 months (1 October 2006 - 31 March 2007) 1) How would you describe the artistic programme of your gallery/museum? 2) Number of employees in your organisation (as on 1 Dec. 2006): Full-time Part-time (less then 40 hours weekly) Other (freelancers, volunteers, etc.) Annual budget (financial year 2006/2007) Regular government funding (%) Other/ Please, comment: 4) Number of your on-site (visitors to the gallery/museum - NOT to the website) visitors: 5) How do you collect your attendance figures? Local residents (by the first part of their postcode) % UK tourists % Overseas tourists % Children (with parents or on their own) % School groups % Academic Staff/Students % Ethnic Black and Minority Groups % Male % Female % 16-24 % 25-34 % 35-44 % 45-54 % 55-64 % 65+ % 6) Age of your website: years old 7) Who has built your website? In-house Contract work 8) Who maintains and updates your website? In-house Contract work 9) Who 'directs' the development of your Web site? (group or individual): Direct marketing costs only, specifically about website or e-mail activity e.g. promotion, buying email lists, etc. (not indirect costs e.g. staff) Please add hours of work of each member of staff Programme Announcements (general info about the gallery/museum and its programme) Education Programme Announcements (general info about the gallery/museum education programme) Exhibition Announcements Special Events Announcements (talks, workshops, lectures, etc.) Newsletter/Bulletin Other, Please Specify: A number of emails sent to the visitors (not to the Press) as a part of a one marketing campaign, i.e. as a part of a specific, defined series of activities used in marketing a one particular project, workshop, exhibition, gallery. Opt-ins (unique individuals signing up to a mailing list or e-mail bulletin via the website) Opt-outs (unique individuals asking to be removed from a mailing list or e-mail bulletin via the website) Comments (i.e. questions, comments, contacts made by visitors via the Internet) Online Offline Online Offline Comments Online Offline Online Offline Online Offline Website Events-based microsites Online ticketing Online merchandising Online blogs Search Engine Optimisation Search Engine Promotion Keyword Purchasing General email broadcasts Segmented email broadcasts Conversion tracking Interactive Viral Campaigns On-site plasma screen displays SMS/ MMS Blue-casting/ Bluetooth Pod casting RSS Feed Other/Comments Local residents (by first part of the postcode) % UK tourists % Overseas tourists % Children % Teachers % Academic Staff/Students % Ethnic Black and Minority Groups Other, Please Specify: Male % Female % 16-24 % 25-34 % 35-44 % 45-54 % 55-64 % 65+ % Yes No I don't know Please provide a link to your web analytics: Comments 25) What is a total number of unique visitors to your site? 26) What is a total number of visits to your site? 27) What is an average length of time visitors spend on your site? (in minutes) 28) What is a total number of unique repeat visitors? 29) What is a total number of once-only visits? Please provide your prefered contact details, e.g. your name, position within the organisation and your email address. You will receive the final report in June 2007. Thank you for your time.

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