This survey is to help us gather information on EA Sports player demographics for our Advertising Research class at Temple University. 4. What best describes your ethnic background? 5. On a scale of 1 to 5, with 5 being a few hours a day and 1 being a few hours a month, how often do you play video games? 6. Who do you prefer to play video games with? 7. What time of day do you usually play video games? 8. Which consoles do you or have you owned? (Check all that apply) 9. In your opinion, which of these qualities is most important in a quality game? 10. Which of the following goals do you like in a video game? (Check all that apply) 11. When you think about video games, which of the following do you closely associate with? (Check all that apply) 12. Of the list below, which types of games appeal to you enough that you would consider purchasing one? (Check all that apply) 13. How do you usually get your video games? (Check all that apply) 14. Does brand name influence your choice of video games? 15. Up to how much money are you willing to pay for a video game? 16. Do you play video games on the internet? 17. If YES, where do you play video games on the internet? (Check all that apply) 18. Do you like sports video games? 19. If YES, when choosing between sports games, which company would you most likely choose? 20. Have you ever played an EA Sports game before? 21. If you DON'T play EA Sports games, why? (Check all that apply) 22. FEMALES ONLY - What do you think prevents you from playing video games more often? (Check all that apply) 23. Which of the following is closest to your opinion of video games? 24. What is your opinion of in-game advertising being used to reduce the cost of a game? Final Comments? (Optional) |
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